| Заголовок | Discover The Truth |
| Агентство | Motel |
| Кампания | Discover The Truth |
| Рекламодатель | Klarna |
| Бренд | Klarna |
| Posted | Сентябрь 2022 |
| Бизнес сектор | Банковские и финансовые услуги, инвестиции, биржевые маклеры |
| философия | Today, Klarna, the leading global banks, payments and shopping service, has launched a new campaign playfully inviting UK consumers to discover the truth about the brand with famous Spanish artist Ignasi Monreal. Klarna is the leading buy now pay later provider in the UK, however, in the past few years - the brand has seen a rise in the number of misconceptions. Taking a bold and unapologetic approach to the critics, skeptics and curious - Klarna answers some of the questions on everything from their brand, average age and even the company name. To discover the truth, Klarna has partnered with Ignasi Monreal, famous for his collaborations with Gucci, Vogue and Netflix to create a series of seven pieces of artwork - each based upon a misconception seen online or in the media. Klarna invites consumers to enter the mythical world online where they can play a mythbuster challenge or by visiting the murals located in cities around the UK (London, Manchester, Liverpool and Birmingham). In London, consumers can visit the mural in Shoreditch or Notting Hill where they can scan the QR code within the painting. Once scanned on a smartphone camera, consumers are directed to a digital gallery and are virtually immersed into the paintings. For each artwork, a Mythbuster challenge is posed and the answers are hidden within the visuals inside of the painting. Consumers who take part in the game have the chance to win one of four fantastic prizes. |
| Тип медиа | На открытом воздухе / вне дома |
| Креативный директор | Neda Shadanlou |
| Главный креативный директор | Lee Tan |
| Креативная команда | Juan Carlos Ruiz Pérez |
| Креативная команда | Donya Pandkhahi |
| Креативная команда | Josh Sheldon |
| Креативная команда | David Boynes |
| Исполнительный продюсер | Natasha O'Connor |
| Главный исполнительный директор (CEO) | Rob Smith |
| Senior Account Director | Shaun Geary |
| Коммерческий директор | Tom Adamson |
| Делопроизводитель | Beatrix Greenwood |
| Стратегический директор | Nick O'Quinn |
| Music Composer / Sound Design | David Boynes |
| Artist | Ignasi Monreal |
| Animation Studio | Blind Pig |
| Анимация | Ric Comline |
| Анимация | Niall High |
| Анимация | Jonny Bursnell |
| Анимация | Sean Cooper |
| Исполнительный продюсер | Kirsty Murray |
| Продюсер | Ollie Ireland |