| Заголовок | Combat Warm-up |
| Агентство | FamousGrey |
| Кампания | Combat Warm-up |
| Рекламодатель | GARMIN Corporation |
| Бренд | Garmin |
| Posted | Август 2022 |
| Бизнес сектор | Бытовая электроника и аудио-видео техника |
| История | Every woman should be able to walk and run where she wants, when she wants. This only seems logical, yet one in two women often takes a side trip for fear of harassment. Garmin wants to raise awareness of this societal problem. And it does so in an empowering way with The Combat Warm-up, three warm-up exercises that warm up your body for your running session and teach self-defense techniques at the same time. The Combat Warm-up was developed by Belgian Gold Olympic medalist Kim Gevaert and European Taekwondo champion Laurence Rase. The tutorials are accompanied by a manifesto film raising awareness for the feeling of insecurity many women experience. |
| Проблема | For the development of the exercises, Garmin and Famous Relations engaged two excellent athletes. Olympic champion Kim Gevaert helped to develop the exercises as a running expert. Her expertise ensures that the exercises activate the right muscle groups before running. Laurence Rase, former taekwondo champion and Technical Director of the Flemish Taekwondo Federation integrated the self-defence techniques. The result: three short and powerful tutorials that give women a physical and mental boost before running. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Управление аккаунтом | Siebe Lefebure |
| Менеджер по рекламе | Nicolas Coppens |
| Менеджер по рекламе | Tom De Schrijver |
| Продюсер агентства | Gaëlle Haesaert |
| Продюсер агентства | Marlies Neudt |
| Креативная команда | Zoé De Priester |
| Креативная команда | Yana Gestels |
| Креативная команда | Sarah de Prez |
| Креативная команда | Laureen Delbauche |
| Креативный директор | Peter Ampe |
| Дизайнер | Sacha Lempereur |
| Цифровой | Joachim François |
| Цифровой | Jonas Sprengers |
| Цифровой | Sander Cuypers |
| Цифровая стратегия | Wies Dickens |
| Оператор-постановщик | Edouard Legrelle |
| Директор | Max Pauwels |
| Редактор | Sven Vanhee |
| Motion Designer | Fries Vansevenant |
| Public Relations | Kathy Van Looy |
| Public Relations | Laure Vandeghinste |
| Public Relations | Laura Godinho |
| Public Relations | Eva Van Riet |
| PR-агентство | Famous Relations, Groot-Bijgaarden |
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