Заголовок | clay dolls |
Агентство | McCann Shanghai |
Кампания | Clay Dolls |
Рекламодатель | Coca-Cola Company |
Бренд | 46664/Coca-Cola |
Дата первой трансляции/Публикации | 2016 / 12 |
Бизнес сектор | Безалкогольные напитки, тоники |
История | The commercial from McCann Shanghai features two animated characters that Coke first used in China for years starting in 2001; they're modeled on clay dolls, a staple of traditional Chinese folk art. The brand revived the clay dolls in 2015 and has used them since. Coke wants to build on consumers' familiarity with them, in the same way it has used polar bears or Santa Claus at Christmas time. |
Тип медиа | Телевидение |
Длина | |
Коммерческий директор | Cia Hatzi |
Исполнительный креативный директор | Richard Cotton |