Заголовок | Long Live Shit |
Агентство | Rosbeef! |
Кампания | Long Live Shit |
Рекламодатель | John&Co |
Бренд | John&Co |
Дата первой трансляции/Публикации | 2023 / 3 |
Бизнес сектор | Другие |
философия | John & Co is dedicated to making the earth healthier. The brand offers fertilizers, seeds and other organic products that help improve the soil and create more biodiversity. With the French independent agency Rosbeef!, they decided to hit hard with its flagship product: composts made from worms excrements... It was indeed time to pay tribute to shit. It is now done with this campaign. Our planet is facing many challenges and John & Co knows that the solution is right under our feet, in our soil. The communication campaign is deliberately provocative but above all not gratuitous: if we put shit everywhere, including in our communications, it is to raise awareness on the importance of feeding our gardens as nature does, with the most natural thing in the world... excrement. |
Тип медиа | Печать |
Рынок | United Kingdom |
Исполнительный креативный директор | Aurélien Bigot |
Исполнительный креативный директор | Benjamin Le Coz |
Копирайтер | Maxime Fraudreau |
Арт-директор | Whitney Bolin |
Ассистент арт-директора | Loan Löser |
Consulting | Eva Charpentier |
Consulting | Alice Ridel |
Основатель | Antoine David |
Основатель | Frans McCABE |
Руководитель цифрового формата | Mathieu OTT |
Менеджер по рекламе | Liesbeth Tol-Moeke |
Менеджер по рекламе | Sunny Boisseau |
Менеджер по рекламе | Nick de Jong |