| Заголовок | Sonic Sweetener |
| Агентство | Beijing Dentsu |
| Кампания | XINCAFE: Sonic Sweetener |
| Рекламодатель | XINCAFE |
| Бренд | XINCAFE |
| Posted | Январь 2017 |
| Бизнес сектор | Рестораны и кафе быстрого приготовления |
| История | Overconsumption of sugar causes many health risks and it is becoming a global issue. In China, the problem of obesity is becoming serious social issue. Lack of awareness on sugar intake is considered as one of the reasons. In order to help people reduce consumption of sugar, we created "Sonic Sweetener." Based on the research by Dr. Charles Spence at University of Oxford, and help of a researcher at University of Oxford, we composed the original sound track "Sonic Sweetener" for XINCAFE in Shanghai. (Forward thinking, very innovative cafe / creator's space. They support people innovate cutting edge technology) We also created cup-shaped device "Sonic Sweetener Cup," which allows you to listen to the sound while drinking.(sensor triggers sound and light to help people focus their attention on sweet taste) *Prototype, not for sale In Dec. 2016, We had experiential session at XINCAFE in Shanghai. |
| философия | We created Sonic Sweetener, the sound help focus your attention to sweet taste in food / drink, and it tastes sweeter as a result, to help people reduce their sugar intake. Also, with this unique approach to the problem, we wanted to raise awareness on this issue. This project is to show the possibility to solve this problem in the future, and to start global discussion. |
| Проблема | Over Consumption of sugar causes many health risks. In recent years, it is becoming a global problem. US, UK and other countries has started Sugar Tax (Soda Tax). In China, with rapid economic growth, obesity is becoming serious social issue. People's diet has changed (westernized), and lack of awareness on sugar intake is considered as a part of reasons. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Больше информации | http://xincafe.cn/sonicsweetener/en/ |
| Исполнительный креативный директор | Kazuki Tsuburaku |
| Креативный директор | Takamori Kadoi |
| Арт-директор | Atsushi Fujimaki (IMGSRC) |
| Копирайтер | Takamori Kadoi |
| Копирайтер | Si Tan |
| Стратегический планировщик | Takamori Kadoi |
| Дизайн продукта | Yuki Zetsu |
| Дизайн продукта | Kazuya Otsuka |
| Продюсер | Shinji Takahashi (IMGSRC) |
| Продюсер | Ryuta Ohara (IMGSRC) |
| Творческий технолог | YAGUCHI ELECTRIC CORPORATION |
| Творческий технолог | Dai Takahashi (IMGSRC) |
| technology advisor | Qian Wang |
| Film Director | Taiki Soma (DNA China) |
| Кинематография | SIE RUIMING |
| Интернет / осветитель | SUN YATAO |
| Исполнительный продюсер | Taiki Soma |
| Исполнительный продюсер | Chow Xin Yi |