| Заголовок | Afraid of the Dark |
| Агентство | PONG |
| Кампания | Afraid of the dark |
| Рекламодатель | Børns Vilkår |
| Бренд | Børns Vilkår |
| Дата первой трансляции/Публикации | 2020 / 11 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
| Слоган | Some kids do have a reason to be scared of the dark |
| История | This film for Danish Children's Welfare broadens awareness on the fact that Christmas isn't a time of joy for children living in families with problems with alcohol and/or violence. On the contrary the extended time together in the holidays makes the problems much worse. The idea of the campaign is to tap into the irrational fear that most children have for the dark and then place the story in a horror movie theme, and give it a surprising twist. Because some children actually do have a reason to be afraid of the dark. |
| Тип медиа | Digital |
| Длина | |
| Director | Toke Blicher Møller |
| Исполнительный продюсер | Christian Juliussen |
| Креативный директор | Mikkel Elung |
| Оператор-постановщик | Peter Riis |
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