Заголовок | Can I Be Gay in The Army? |
Агентство | Accenture Song |
Кампания | This is Belonging |
Рекламодатель | British Army |
Бренд | The British Army |
Дата первой трансляции/Публикации | 2018 / 1 |
Бизнес сектор | Государственной службы занятости, набор в войска и полицию |
философия | The British Army has launched the latest recruitment campaign to give aspiring recruits the belief and confidence that they can thrive in the Army no matter who they are, or where they come from. The campaign builds on last year’s This Is Belonging campaign – showing all recruits are welcome and supported in the Army. It tells the powerful stories of different soldiers who for different reasons, overcome misconceptions that they wouldn’t fit in. Viewers can then explore the soldiers’ stories in more detail through long-form animations online narrated in the soldiers’ own words. The campaign was created by creative agency Karmarama, and builds on the multi-award-winning This is Belonging recruitment drive in 2017 delivered a significant uplift in total application volumes. The British Army supports people in achieving their personal and professional goals, whether it’s conquering a pull up or taking on a leadership role. The Army is recruiting and there is a breadth of roles and opportunities available in both the Regular Army and Army Reserve, from helicopter pilot to nurse, from engineer to IT specialist. As part of life in the British Army, lifelong friendship bonds are formed and incredible challenges are overcome to achieve worthwhile results, for example saving lives by providing assistance on humanitarian or peacekeeping missions at home or abroad. The films were directed by Frederic Planchon and Si & Ad through Academy Films and the animations were produced by We Are Royale. |
Тип медиа | Телевидение и кино |
Длина | |
Edit Company | The Assembly Rooms |
Класс | MPC LDN |
Медиа-планировщик | MediaCom |
Креативный директор | Adam Kean |
Продюсер | Molly Pope |
Продюсер агентства | Rebecca Hunter |
Креативная команда | James Rooke |
Начальник планирования | Matthew Waksman |
Управляющий производством | Fiona Martin |
Креативная команда | Imogen Tazzyman |
Продюсер агентства | Charlotte Lipsius |
Управляющий производством | Adam Evans |
Художник-постановщик | Lisa Tsouloupa |
Арт-директор | Tony Fernandes |
Директор по маркетингу | Gordon Lee |
Animation Company | We Are Royale |
Producer | Rebecca Hunter |
Producer | Matthew Towell |
Planner | Matthew Waksman |
Исполнительный креативный директор | Adam Kean |
Исполнительный креативный директор | Dickie Connell |
Исполнительный креативный директор | Brian Williams |
Креативный директор | Imogen Tazzyman |
Креативный директор | James Rooke |
Creative | Meigan Brown |
Creative | Tobias Owen |
Главный креативный директор | Nik Studzinski |
Специалист по работе с заказчиками | Sophie Coyne |
Делопроизводитель | Charlotte Allcock |
Account Director | Will Bright |
Звукооператор | Sam Ashwell |
Sound Design | 750 |
Руководство музыкальных рядов | Soundtree Music |
Редактор | Sam Rice-Edwards |
VFX Supervisor | Ludo Fealy |
Продюсер видеоэффектов | Hannah Ruddleston |
Post Production House | Nineteentwenty |
Colourist | Jean-Clément Soret |
Управляющий производством | Gemma Priggen |
Продакшн Студия | Academy Films |
Producer | MEDB RIORDAN |
DOP | Justin Brown |
Directors | Voice Letter Buckaroo Si and Ad |
Director | Prayer and Pull Up Frederic Planchon |
1ST AD | Jim Cole |