Nike Women - "What will they say about you ?"

Wieden + Kennedy Amsterdam

Wieden + Kennedy Amsterdam Amsterdam, Netherlands

Премии

20328

Бренд: Nike Women
Страна: Netherlands

Рекламодатель: Nike

Заголовок	What will they say about you ?
Brief	“What will they say about you?” is a question many young Arab women are asked if they push boundaries beyond social norms. Nike’s film challenges this situation by highlighting five women who have achieved personal success by defying convention. The role models depicted are parkour trainer Amal Mourad, figure skater Zahra Lari, pop singer Balquees Fathi, fencer Inès Boubakri and boxer Arifa Bseiso.
Агентство	Wieden + Kennedy Amsterdam
Кампания	What will they say about you ?
Рекламодатель	Nike
Бренд	Nike Women
Дата первой трансляции/Публикации	2017 / 3
Бизнес сектор	Одежда, мода и обувь
История	“What will they say about you?” is a question many young Arab females are challenged with at home. Women are met with this phrase from family and friends when they endeavor to try something unexpected or to push boundaries beyond social norms. Nike’s ‘What will they say about you?’ film highlights five remarkable women who have achieved personalsuccess through competitive and amateur sport. Despite concerns or criticism, these women hope that the world will say they’re pioneers, role models and strong voices for their region. The film features both professional and everyday athletes from the Arab region, including Parkour Trainer, Amal Mourad; Figure Skater, Zahra Lari; Pop Singer; Balquees Fathi; Fencer, Inès Boubakri; and Boxer, Arifa Bseiso. Currently, there is a global decline in activity amongst children, and girls face an even greater number of barriers. They are more likely than boys to lack confidence in their skills and feel self-conscious about their bodies; and many girls around the world are culturally discouraged from being physically active. Launched just ahead of International Women’s Day 2017 (March 8), the ‘What will they say about you’ filmaimed to change perceptions by inspiring women in the Middle East that there is a world of firsts for the taking, and to encourage them to leap over life’s obstacles and get active - regardless of societal, physical or culturalbarriers.
Тип медиа	Телевидение
Длина	70 seconds
Рынок	United Kingdom
Исполнительный креативный директор	Eric Quennoy
Исполнительный креативный директор	Mark Bernath
Продюсер	Cathy Hood
Head of Broadcast Production	Joe Togneri
Исполнительный продюсер	Matthew Fone
Директор	David Wilson
Копирайтер	Evgeny Primachenko
Group Account Director	Kathryn Addo
Начальник планирования	Martin Weigel
Дизайнер	Joe Burrin
Art Production Director	Maud Klarenbeek
Художественный продюсер	Stacey Prudden
Арт-директор	Vasco Vicente
Продюсер вещания	Karen Whitehouse
Исполнитель студии	Noa Redero
Оператор-постановщик	Benoit Soler
Креативный директор	Al Merry
Управляющий делами	Kacey Kelley
Planning Director	Stephane Missier
Директор рабочей группы клиента	AMBER MARTIN
Менеджер проекта	Loes Poot
Director of Communication and Digital Strategy	Greg White
Специалист по работе с заказчиками	Molly Rugg
Продюсер вещания	Soey Lim
Планировщик счета	Jocelyn Reist
Studio Director	Lizzie Murray
Дизайнер	Steele Bonus
Креативный директор	Craig Williams
Junior Planner	Anna Leonte
Дизайнер	Anna Kiosse
Дизайнер	José Bernabé
Продакшн Студия	Riff Raff Films