Johnsonville - "'Guess The Price of That Food' by Cole"

Droga5

Droga5 New York, United States

Премии

19942

Бренд: Johnsonville
Страна: United States

Рекламодатель: Johnsonville Sausage LLC

Заголовок	'Guess The Price of That Food' by Cole
Агентство	Droga5
Кампания	Made the Johnsonville Way
Рекламодатель	Johnsonville Sausage LLC
Бренд	Johnsonville
Posted	Апрель 2017
Бизнес сектор	Продукты питания
История	Johnsonville Sausage released the second iteration of its Made The Johnsonville Way television campaign with two more employee-generated commercials. The 72-year old, family-run company launched the campaign last May, introducing the world to the long-time company philosophy: “The Johnsonville Way.” It’s a way that puts the people of the company first, empowering them to have a stake in every part of the business. Over the past year, Droga5 took that mentality to the next level and had the employees come up with all of the company’s advertising.For this second year of work, the agency once again traveled to Sheboygan Falls, Wisconsin and interviewed close to a hundred Johnsonville employees (referred to as members at the company). This time, the brief was commercial ideas to launch the brand’s new, flame-grilled chicken product and to advertise it’s classic smoked rope sausage. The first commercial, “Ruben and the Receders” comes from long-time Johnsonville member, Todd, who has worked in the company’s transportation department for nearly 22 years. The commercial stars him and his old 80’s band, playing the hair metal concert of their dreams. (The band is appropriately named “Reuben and the Receders” because all the members, besides guitarist Steve “Ruben,” have been balding for over two decades). Todd not only narrates the spot, but he and his three band mates flew to Toronto to star in the over-the-top concert, where the band introduces the world to Johnsonville’s new chicken. From Associate Creative Director, Chris Colliton, “We didn’t just get the band back together, we got the band back together, gave them the long flowing hair they never had and got them to play on RUSH’s stage in front of thousands of people.” RUSH’s production designer, Howard Ungerleidern, built the stage, provided all the sound/lighting equipment and choreographed the lighting for the entire production. The second commercial, “Guess the Price of That Food,” comes from eight-year Johnsonville member and massive game show fan, Cole. As Cole narrates his spot, we’re transported to the 1970s with a 4:3 aspect ratio, soft lens, mustard-colored set and charming host, “Murphy Charles” (named, by Cole, after the Johnsonville’s first-ever advertising character, Charlie Murphy). From Associate Creative Director, Kevin Weir, “Cole came in last year and pitched a commercial idea that didn’t get picked. Before coming in this time, he spent weeks working with his mentor at Johnsonville to get more comfortable on camera. We didn’t know about this until way afterwards. He was so pumped to have his idea chosen.” Cole was also able to attend the production of his commercial to ensure it was truly Made The Johnsonville Way. From GCD, Scott Bell, “It’s no surprise the best people for coming up with sausage (and chicken) commercials are the people who actually make those products.”
Тип медиа	Телевидение
Длина	72 seconds
Creative Chairman	David Droga
Главный креативный директор	Ted Royer
Исполнительный креативный директор	Scott Bell
Ассоциированный креативный директор	Chris Colliton
Ассоциированный креативный директор	Kevin Weir
Копирайтер	Daniel Litzow
Арт-директор	Max Friedman
Главный креативный сотрудник	Sally-Ann Dale
Director of Film Production	Jesse Brihn
Director of Film Production	Bryan Litman
Продюсер	Rebecca Wilmer
Associate Producer, Film	Jamil McGinnis
Продюсер Продакшн Студии	Rick Gutierrez
Директор по стратегии	Jonny Bauer
Директор стратегической группы	Aaron Wiggan
Group Communications Strategy Director	Brian Nguyen
Стратег	Kevin Wilkerson
Директор рабочей группы клиента	Julia Albu
Директор рабочей группы клиента	Pat Rowley
Руководитель группы по связям с рекламодателями	Kate Tyler Monroe
Заместитель менеджера учетной записи	Camille Cheeks-Lomax
Менеджер проекта	Rayna Lucier
Исполнительный продюсер	Marc Marrie
Управляющий директор	Mal Ward
Продюсер Продакшн Студии	Pat Harris
Оператор-постановщик	Toby Irvin
Редакционная компания	Mack Cut
Заместитель редактора	Zachary Antell
Исполнительный продюсер	Gina Pagano
Продюсер Продакшн Студии	Sabina-Elease Utley
Послепроизводственный этап	MPC
Исполнительный продюсер	Camila de Biaggi
Руководитель производства	Jesse Kurnit
Музыка	Butter Music
Звук	Mack Cut