| Заголовок | Gravity Light |
| Brief | Many of us take electric light for granted, but not everyone has access to the power grid. Gravity Light, as its name suggests, is a light entirely powered by gravity. In was launched in November 2016 in Kenya with a roadshow across 50 rural, off grid communities. The tour combined musical performances, a story relay and a night study space powered by gravity lights.
Not everyone in the world has access to the power grid. This light, entirely powered by gravity, will bring illumination to areas of the world where it is sorely needed. The light was launched during a roadshow across Kenya. |
| Агентство |
J. Walter Thompson London
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| Кампания |
Gravity Light
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| Рекламодатель |
Shell Global, Gravitylight Foundation
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| Бренд |
Gravity Light
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| Posted | Ноябрь 2017 |
| Бизнес сектор | Энергетические и водохозяйственные предприятия, коммунальные предприятия
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| История | In 2015, we partnered with Gravity Light to develop their prototype product and create the first commercial launch. November 2016, we launched a light powered entirely by gravity in Kenya, with an experiential roadshow across 50 rural, off grid communities. We did this using a touring experience combining local musical performances, a story relay and opening a night study space, powered by gravity lights. |
| Тип медиа |
Анализ ситуации
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| Исполнительный креативный директор |
Lucas Peon
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| Креативный директор |
Tom O’Donnell
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| Планировщик счета |
Olivia Johnson
|
| Планировщик счета |
Eleanor Metcalf
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| Продюсер агентства |
Larry Keep
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| Продюсер агентства |
James Symons
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| Продюсер агентства |
Lauren Payne
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| Коммерческий директор |
Kerrin Roberts
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| Специалист по работе с заказчиками |
Jonah Werth
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| Специалист по работе с заказчиками |
Rachel Cann
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| Продакшн Студия |
Starstruck Media
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| Директор |
Adrian Dickson
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| Редактор |
Sam Morter
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