| Заголовок | Watermarks for Water |
| Агентство | FCB Chicago |
| Кампания | Watermarks for Water |
| Рекламодатель | Getty Images |
| Бренд | Getty Images |
| Дата первой трансляции/Публикации | 2018 / 3 |
| Бизнес сектор | СМИ, издательство и производство |
| История | Watermarks for Water, which launched on the same day as World Water Day (3/22), aims to help raise awareness and funds for the global water crisis by transforming the iconic Getty Images watermark. The Watermarks for Water collection is comprised of more than 300 images, shot by some of the world’s best photographers, that highlight the plight of (the lack of) clean drinking water. Getty also launched a special microsite (www.watermarksforwater.com), and each time an image from that collection is licensed, the iconic Getty watermark is removed and 10% of proceeds go directly to charity: water, an organization that brings clean and safe drinking water to people in developing countries. Building on the company’s mission that it can move the world through photography, Getty Images’ site now features a beautifully moving and inspirational video, created by FCB Chicago, that educates consumers on the power of an image and the water issues we face today. |
| Тип медиа | Веб-фильм |
| Длина | |
| Больше информации | www.watermarksforwater.com |
| Творческий партнер | Fred Levron |
| Главный креативный директор | Liz Taylor |
| Исполнительный креативный директор | Jon Flannery |
| Исполнительный креативный директор | John Claxton |
| Исполнительный креативный директор | Max Geraldo |
| Креативный директор | Bruno Mazzotti |
| Креативный директор | Dean Paradise |
| Копирайтер | Kate Cullen Senior |
| Арт-директор | Franki Geib |
| Продюсер агентства | Carolina Sierralta |
| Менеджер проекта | Matt Hartwig |
| Директор рабочей группы клиента | Katherine Fliess Cutters |
| Редактор | Nadav Kurtz |
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