| Заголовок | Fruits of Heroism (digital) |
| Агентство | Leavingstone |
| Кампания | Fruits of Heroism |
| Рекламодатель | ZINC Network, IDFI.ge |
| Бренд | ZINC Network, IDFI.ge |
| Дата первой трансляции/Публикации | 2022 / 11 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
| История | In 2008, After the Russian Aggression, living in the near-border region in the heart of Georgia became extremely threatening. Some locals were forced to leave the lands that had been passed down for generations. However, some brave farmers stay despite the ongoing dangers.We created a brand to honor these courageous farmers. To ensure them support with new distribution and communication channels. These brave people stand their ground in the face of constant threat and continue to grow natural food. Our team did everything to help the farmers promote their products.We branded farm products made in this region and developed a campaign to raise awareness. We named their products Fruits of Heroism - a celebration of their bravery and a symbol of hope for the community. And created a special symbol: a barbed wire shattered by sprouts of green leaves and berries. This logo represents the unwavering spirit of the farmers and their resilience. Our symbol helped customers identify products and purchase them as a sign of gratitude and support for the brave farmers.One day, when this land will be free again, the people who return will find a thriving community, thanks to the heroism of those who stayed. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Creative Chairman | Levan Lepsveridze |
| Главный креативный директор | Anze Jereb |
| Креативный директор | Mindia Arabuli |
| Копирайтер | Dachi Imedadze |
| Head of Design | Matassi Sulakauri |
| Арт-директор | Magda Janjalashvili |
| Директор рабочей группы клиента | Zizi Nasrashvili |
| Директор рабочей группы клиента | Ekaterine Ebanoidze |
| Копирайтер | Tatia Darsadze |
| Motion/Design | Luka Shvelidze |
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