CDOT - "No Thumbs"

Amélie Company

Amélie Company Denver, United States

3669

Бренд: CDOT
Страна: United States

Рекламодатель: The Colorado Department of Transportation

Заголовок	No Thumbs
Агентство	Amélie Company
Кампания	Teach Me How To GDL
Рекламодатель	The Colorado Department of Transportation
Бренд	CDOT
Дата первой трансляции/Публикации	2018 / 12
Бизнес сектор	Информация и услуги правительства
История	The Colorado Department of Transportation implemented the Graduated Driver Licensing (GDL) laws in 1999 to help teens develop important driving skills. These laws include steps required to obtain a driver’s license, in addition to adhering to driving restrictions enforced during teens’ first years of having a license. Amélie worked with CDOT to gain teens’ interest in learning about and obeying these rules of the road. This social media campaign utilized Snapchat, Facebook, and Instagram to drive viewers to the CDOT Teen GDL landing page, where they could learn about the GDL laws. To drive even more traffic 1,500 posters were distributed to CDOT partners, Colorado high schools, and local driving schools. Page visitors could view a short vignette series called, “Teach Me How to GDL.” Each short video illustrated a driving tip ranging from not using a cell phone while driving, to the number of passengers teens are allowed in their cars. To date, the campaign has received over 56 million earned media impressions.
Тип медиа	Социальные медиа
Длина	15 seconds
Исполнительный креативный директор	Brian Friedrich
Художник-постановщик	Mark Lewis
Руководитель группы по связям с рекламодателями	Kaitlin Tabar
	Heather Popenhagen
Креативный директор	Eric Hines
Senior Copywriter	Cecil Bozard
Дизайнер	Daniel Alfonzo
Public Relations Account Supervisor	Megan Tobias
Ассоциированный креативный директор	Jesse Alkire
Художник-постановщик	Courtney Fane
Делопроизводитель	Kristen Barnhill