CDOT - Motorcycle Operator Safety Training - "There is NO Second Place"

Amélie Company

Amélie Company Denver, United States

5417

Это объявление является частью "ACT Responsible Collection"

Бренд: CDOT - Motorcycle Operator Safety Training
Страна: United States

Рекламодатель: The Colorado Department of Transportation

Заголовок	There is NO Second Place
Агентство	Amélie Company
Кампания	Ride Wise
Рекламодатель	The Colorado Department of Transportation
Бренд	CDOT - Motorcycle Operator Safety Training
Дата первой трансляции/Публикации	2017 / 5
Бизнес сектор	Безопасность дорожного движения
Слоган	There is NO Second Place
История	While training is considered a requisite to greatness in virtually every serious pursuit, it is a non-priority for most motorcyclists. Even as crashes and fatalities continue to escalate, riders still stubbornly insist that the only way to get better at riding is to get on the bike and go. To change riders’ attitudes towards training, we wanted to assert that “good enough” is decidedly “not great.” We used pinstriping – a popular artistic form amongst motorcycle enthusiasts – to equate hands-on training to greatness, and pushed riders to consider that while the road can be an avenue to personal freedom, it is also an unforgiving arena that commands the respect and commitment of those who mean to rule it.
Тип медиа	Печать
Ассоциированный креативный директор	Eric Hines
Арт-директор	Chelsea Anderson
Арт-директор	Jennie Jarzabek
Копирайтер	Cecil Bozard
Копирайтер	Rachel Edwards
Художник-постановщик	Todd Fisher
Главный креативный директор	Pat Feehery
Senior Account Executive	Josh Opat
Делопроизводитель	Cari Stubbs
Директор рабочей группы клиента	Mackie Clonts