Bornier - "Hortense"

McCann Prague Prague, Czech Republic

2841

Заголовок	Hortense
Агентство	McCann Prague
Кампания	A mark on history
Рекламодатель	Al-Namura
Бренд	Bornier
Дата первой трансляции/Публикации	2017 / 3
Бизнес сектор	Майонез, кетчуп, горчица
Слоган	Since 1816
История	A stain. A mustard stain that can be the mark of a proud heritage, traveling through history in the company of famous people who actually enjoyed the product at the time. That was the idea of the campaign. We found historical figures known for their epicurean side and associations with dijon mustard, and we suggested the beginning of an indulging tradition every since. Because Bornier is one of the very few big names of original Dijon mustards, with more than 200 years of tradition. But its remarkable heritage was known only among connoisseurs until now.
философия	Show famous epicurean characters with their clothes stained by our product as a proof of a proud enjoyment heritage.
Тип медиа	Плакат
Рынок	Czech Republic
Главный креативный директор	Razvan Capanescu
Креативный директор группы	Jan Benda
Associate Group Creative Director	Joseph Martin
Главный операционный директор	Martina Hejdová
DTP	Benjamin Mulderer
Закупщик художественного оформления	Dagmar Flimmelová