Бренд-менеджер
at
Unilever Bolivia
| Заголовок | Sunsilk Cable Car |
| Агентство | Athos |
| Кампания | Sunsilk Cable Car |
| Рекламодатель | Unilever |
| Бренд | Sunsilk |
| Дата первой трансляции/Публикации | 2017 / 6 |
| Бизнес сектор | Шампуни и кондиционеры |
| История | Bolivia posseses two of the highest altitude cities in the world: El Alto at 4.100 meters above sea level and La Paz at 3.700 meters above sea level. At this altitude, the only form of direct transport is the Cable Car. The cold affecting both places is harsh for everybody, but specially for women. The weather leaves their hair dry and damaged because of hot baths and showers, the use of hair dryers, irons dyes. To launch the new “SEDAL RESTAURACIÓN INSTANTÁNEA” and to connect with women living in theses conditions, the benefit of the product, to restore damaged hair. |
| философия | Sunsilk Cable Car. The Highest challenge of the world: To launch the new “SEDAL RESTAURACIÓN INSTANTÁNEA” and to connect with women living in theses conditions, the benefit of the product, to restore damaged hair. |
| Проблема | Bolivia posseses two of the highest altitude cities in the world: El Alto at 4.100 meters above sea level and La Paz at 3.700 meters above sea level. At this altitude, the only form of direct transport is the Cable Car or teleferico. The cold affecting both places is harsh for everybody, but specially for women. The weather leaves their hair dry and damaged because of hot baths and showers, the use of hair dryers, irons dyes. |
| Результат | The highest idea of the world: We used the masive public transport connecting both cities. Going up or down takes about 15 minutes, enough to communicate the benefit of the product, which is made for extreme conditions like the cold in La Paz and El Alto. We made an intervention in the transport’s cabins and the women who entered while they commuted, they were able restore their hairs and theor self esteem. The highest results in the world: Thousands of bolivian women with their hair restores with Sedal Restauración Instantanea. |
| Тип медиа | На открытом воздухе / вне дома |
| Длина | |
| Больше информации | http://www.eltelefericosedal.com.bo/ |
| Креативный директор | Fernando Fernandes |
| Исполнительный креативный директор | Pablo Leiva |
| Директор управления учетными записями | Chichi Bravo |
| Делопроизводитель | Fernanda Trujillo |
| Арт-директор | Noé Apéstegui |
| Арт-директор | Mauro Sanjinés |
| Копирайтер | Josue Nuñez |
| Креативный директор | Matías Ibaceta |
| Цифровое агентство | Velcro Digital |
| Менеджер по маркетингу | Shadyah Eid |
| Менеджер по маркетингу | Enrique Roman |
| Бренд-менеджер | Maira Cano |
| Бренд-менеджер | Andrea Ivanovic |
| Производственная студия | Cinenómada |