L'Oréal - "Nikolaj Coster-Waldau"

McCann Paris

McCann Paris Neuilly sur Cedex, France

2751

Бренд: L'Oréal
Страна: France

Рекламодатель: L'Oréal

Заголовок	Nikolaj Coster-Waldau
Агентство	McCann Paris
Кампания	Lessons of Worth
Рекламодатель	L'Oréal
Бренд	L'Oréal
Дата первой трансляции/Публикации	2021 / 9
Бизнес сектор	Косметика, товары для красоты и парфюмерия
Слоган	Because I’m worth it
История	“Because I’m worth it”, the brand signature that’s just celebrated its fiftieth anniversary, was the first in the world to underline the value of self-worth. A strong message that deepens today with the “Lessons of Worth”: a series of monologues featuring the ambassadors of the world’s number one beauty brand examining the phrase through their perspective. This February, the month dedicated to boosting self-esteem, L’Oréal Paris unveils a new chapter in the series of poignant and empowering videos.
философия	Two years ago, McCANN Paris and L’Oréal Paris released a two-minute video, a simple, raw format in which the actress and activist Viola Davis spoke directly to the camera, delivering a searing, powerful inviting us to reconsider the phrase, “Because I’m worth it”. The video, published simultaneously on social media by both L’Oréal Paris and Viola Davis herself, was watched more than nine million times. It was the first in a series of episodes entitled “Lessons of Worth”, in which each brand ambassador takes a personal look at the iconic tagline, women’s empowerment, and self-worth. After videos featuring Davis, Jane Fonda, Aja Naomi King and Eva Longoria, eleven more of brand’s ambassadors (Liya Kebede, Kate Winslet, Nikolaj Coster-Waldau, Camila Cabello, Yseult, Leila Bekhti, Nidhi Sunil, Helen Mirren, Andie Macdowell, Bebe Vio and H.E.R.) give their take on the phrase and their definition of self-worth in a month dedicated to boosting self-esteem around the world. The campaign takeover will be announced with a teaser video highlighting the power and diversity of the series and the iconic cast of individuals letting their guard down and get real about self-worth. Through this original format, L’Oréal Paris wants to give a new kind of platform to their ambassadors – each chosen for their convictions, activism, and unique careers – and reinject meaning into the brand’s iconic signature, “Because I’m worth it”. The mini-series was developed with one founding creative principle: let people interpret the meaning of this phrase their way. McCANN Paris created and produced the series with a spare, minimal aesthetic. Each episode is filmed in one take with no editing. In developing this original, authentic format designed to speak to everyone who shares L’Oréal Paris’ values, McCANN Paris wishes the reaffirm both the history and the legacy of the pioneering feminist brand. Its mission: empower every woman to realize her ambitions and her desires by giving her the place she deserves in society. The digital campaign will be released globally from the 2 of February, the first day of “International Boost Self-Esteem Month”, the month dedicated to self-esteem. The series will be posted on L’Oréal Paris social media (Instagram, LinkedIn, Twitter, YouTube and Facebook) and shared with the hashtags #LOrealParis #LOrealParisFamily #LessonOfWorth #WorthIt.
Тип медиа	Веб-фильм
Длина	100 seconds
Послепроизводственный этап	Nightshift
Главный креативный директор	Julien Calot
Ассоциированный креативный директор	Liam Fearn
Creative Lead	Eric Landowski
Креативный менеджер	Nadia Lasfar
Главный операционный директор	Anne-Sophie Carbo
Коммерческий директор	Mathieu Vieille
Директор рабочей группы клиента	Kristell Piriou
Продюсер агентства	Thibaut Blacque Belair
Продюсер агентства	Jean ROBERT
Послепроизводственный этап	Louise Jolles
Послепроизводственный этап	Sabrina Branco
Talent	Kimberly Kress
Послепроизводственный этап	X-Track
EVP Global Business Leader	Charlotte Franceries
Менеджер проекта	Nadia Smail
Менеджер проекта	Mélanie Navet
Usage Right	Delvincourt Caroline
Usage Right	Chintana Salikoun
Телепродюсер агентства	Jessica Malicki
Продюсер пост-производства	Laurianne Fréguin
Послепроизводственный этап	CRAFT
Аудио послепроизводственный этап	Schmooze
Актер / Знаменитость	Nikolaj Coster-Waldau