| Заголовок | BulletProof.Supporting |
| Агентство |
Ogilvy Chicago
|
| Кампания |
The Bulletproof Poster
|
| Рекламодатель |
Americans for Responsible Solutions
|
| Бренд |
Americans for Responsible Solutions
|
| Дата первой трансляции/Публикации |
2017 / 4
|
| Бизнес сектор | Общественная безопасность, здоровье и гигиена
|
| Слоган | This poster stops bullets because our gun laws don't. |
| История | 50% of private gun sales in the U.S are conducted without a background check, directly putting guns in the hands of criminals. Since current gun laws don’t protect citizens, Americans for Responsible Solutions wanted to create something that did, so they made bulletproof posters. The bulletproof posters were printed on ½” thick Kevlar, capable of stopping up to a .44 magnum bullet. The posters were then shot, and the slugs remained wedged in the posters. The posters were set up in front of The White House, Capital Hill, and in New York and Chicago. The copy directed users to a petition urging them to take action by signing and joining the cause to create a safer America through better gun laws at responsiblesolutions.com |
| философия | The Bulletproof Posters protect U.S. citizens from bullets because our gun laws don’t. |
| Проблема | : 50% of private gun sales in the U.S are conducted without a background check, directly putting guns in the hands of criminals and individuals with bad intentions. Americans for Responsible Solutions, one of America’s leading organizations focused on gun law reform, wanted to find an interesting way to reignite the conversation about background checks. |
| Результат | The campaign was launched in mid-April 2017, and a conversation was reignited over the importance of gun laws and regulations. The real results will come when the United States finally agrees to have centralized regulations that dictate gun laws on a national scale. But by creating these posters and the related film, we are one step closer to having a country and citizens that are safe and secure from those who should not have guns. |
| Тип медиа |
Плакат
|
| Больше информации | • https://americansforresponsiblesolutions.org/2017/04/27/the-bulletproof-poster/ |
| Главный креативный директор |
Joe Sciarrotta
|
| Исполнительный креативный директор |
David Hernandez
|
| Креативный директор |
Isaac Pagan
|
| Арт-директор |
Isaac Pagan
|
| Ассоциированный креативный директор |
Michael Franklin
|
| Копирайтер |
Michael Franklin
|
| Исполнительный продюсер |
Jenn May Rosen
|
| Директор |
Peter Medlock
|
| DP |
Peter Medlock
|
| Редактор |
Chris Mines
|
