| Заголовок | The Bad Choice |
| Агентство | Arcade |
| Кампания | Good Mood ID |
| Рекламодатель | Suntory Water Group |
| Бренд | Good Mood |
| Дата первой трансляции/Публикации | 2017 / 5 |
| Бизнес сектор | Фруктовые соки и напитки |
| философия | Singapore independent agency Arcade has created two mini action films to promote ‘Good Mood’, a new fruit-infused water by Japanese beverage-maker Suntory. The agency teamed up with award-winning director Christoph Chrudimak to make two short films based on two different scenarios: a good day and a bad day. Targeted at the Indonesian market, the two films show the same young male protagonist and chronicle the chain of events that follow him through two very different days. The ‘bad day’ film, entitled ‘The Bad Choice’, runs in reverse chronology, opening on an apocalyptic scene and transporting the viewer through a series of catastrophic events. The protagonist it taken back to a shop where he made the ‘bad choice’ of picking another beverage over ‘Good Mood’. To follow up the video, viewers are then invited to click onto ‘The Good Choice’ film. |
| Результат | The ‘Good Choice’ film follows the same protagonist through the exact same day, where locations and characters are mirrored, but the chain of events is dramatically different. The campaign will run across television, cinema, online, outdoor and social media. |
| Тип медиа | Телевидение и кино |
| Длина | |
| CCO | Gary Tranter |
| CCO | Matt Cullen |
| Арт-директор | Kayla Chia |
| Коммерческий директор | Yvonne Lee |
| Account Director | Evaan Miocevich |
| Agency Producer | Derri Ng |
| Agency Producer | Keith Chang |
| Director | Christoph Chrudimak |
| Production Company | Applebox Asia |
| Music Composition | Song Zu |
Больше работы
СМОТРЕТЬ ВСЕMovember Roman Empire (Board)
- БРЕНД:
- Movember
- АГЕНТСТВО:
- Dentsu Creative
House of Hoops Mark of Greatness (Board)
- БРЕНД:
- Footlocker x Nike
- АГЕНТСТВО:
- BWM isobar
Health First
- БРЕНД:
- NIB
- АГЕНТСТВО:
- BWM isobar