Audi Norge - "Electric Story "

POL Oslo

POL Oslo Oslo, Norway

Премии

13177

Бренд: Audi Norge
Страна: Norway

Рекламодатель: Audi

Заголовок	Electric Story
Агентство	POL Oslo
Кампания	Electric Story
Рекламодатель	Audi
Бренд	Audi Norge
Дата первой трансляции/Публикации	2017 / 10
Бизнес сектор	Легковые автомобили
История	Audi Norway has commissioned renowned Swedish artist Anne-Li Karlsson to interpret the German automobile manufacturer’s vision of the future of urban mobility. Based on the creative concept from Norwegian advertising agency POL, Electric Story shows how electric ink can bring energy to a city made entirely of paper. The work was commissioned as part of a campaign for the new fully electric Audi e-tron, where artist Anne-Li Karlsson takes the audience on a journey through the streets of her envisioned urban future. The 3D model brings the vision to life through electrically charged ink that fuels the landscape as the model e-tron travels the future city’s streets. With a reputation for creative innovation, Audi’s ambition to drive technological progress doesn’t end when the cars leave the production line. The brand is eager to communicate with its audience in an equally innovative way that generates interest-based and consumer-led engagement. This same ambition was the starting point for the multi award-winning concept Audi Enter Sandbox. Norway, the first country in the world where customers could pre-reserve the Audi e-tron, is paving the way for the global roll out.
Тип медиа	Веб-фильм
Длина	67 seconds
Менеджер по маркетингу	Tommy Bækkevold Jensen
Директор по связям с общественностью	Øyvind Rognlien Skovli
Digital Content Lead	Dan Ruben Johansen
Директор рабочей группы клиента	Kjetil Botten Skogly
Специалист по работе с заказчиками	Emma Karlsson
Копирайтер	Petter Bryde
Арт-директор	Thorbjørn Ruud
Графический дизайнер	Ole Jakob Bøe Skattum
Продакшн Студия	DVA
Директор	Christoffer von Reis
Исполнительный продюсер	Anna Adamson
Креативный директор	Bo Gustafsson