| Заголовок | Testimonial film Ben |
| Агентство | The Corner |
| Кампания | When it’s wrong, make it right. |
| Рекламодатель | National Accident Helpline |
| Бренд | National Accident Helpline |
| Дата первой трансляции/Публикации | 2017 / 6 |
| Бизнес сектор | Общественная безопасность, здоровье и гигиена |
| История | June 12th: Today National Accident Helpline launch their re-brand campaign – ‘When it’s wrong, make it right.’ Developed by The Corner London, the new campaign shows – in amongst the media noise of ‘compensation culture’ and ‘ambulance chasing’ – that National Accident Helpline is a very different kind of service, purely helping people who have been injured in accidents that feel wrong. Supporting the new positioning is a refreshed logo, brand identity and comms campaign, all done by The Corner. Central to this is new TV advertising, which features actual calls from previous claimants, while the whole screen gradually turns from red to teal – a dramatization of moving from ‘wrong’ to ‘right’, using the brand’s new colours. The intention is to provide an honest demonstration of the impact personal injuries can have on people’s lives, as well as the compassion and expertise that National Accident Helpline provides. |
| Тип медиа | Веб-фильм |
| Длина | |
| Продакшн Студия | Rogue Films |
| Client Director | Sue Carey |
| Креативный директор | Tom Ewart |
| Продюсер | Maddy Easton |
| Стратег | Ollie Gilmore |
| Служба учетной записи | Lizzie Clayton |
| Продюсер | Kristie Girvan |
| Директор | Tom Barbor-Might |
| Креативная команда | Jack Denyer |
| Креативная команда | Niall Kerry |
| Client Director | Debbie Britton |
| Звукорежиссер | Alex Wilson-Thame |
| Звукорежиссер | Lawrence Kendrick |
| Звукорежиссер | Graeme Elston |
| Художник по видеоэффектам | Mark Holman-Harris |
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