Директор
at
Papaya Films
| Заголовок | OLX for the International Women’s Day |
| Агентство | 180heartbeats + JvM |
| Кампания | OLX for the International Women’s Day |
| Рекламодатель | OLX |
| Бренд | OLX |
| Дата первой трансляции/Публикации | 2020 / 3 |
| Бизнес сектор | Другие услуги Интернет |
| История | We've discovered that women in Poland work without a salary 68 days a year . This is due to the gender pay gap of 18,5% (Central Statistical Office of Poland). 8th of march is the first salary day. By this insight we highlighted the problem of equality in the workplace. We placed the spot on social media and on bezjaj.org.pl (meaning literally “no balls”, refers to Polish catchphrase- “you kidding me” ). Beside the hero video, viewers had access to video about individual problems, information and statistics on: sticky floor, velvet ghetto, self-discrimination, glass ceiling, and tokenism.The campaign was mostly activated in Social Media, and its total reach, including YT, was over 5,5 million views. Total campaign Facebook reach and the number of gained unique users as well, was 7,8 million in total. PR reach over 300 000 PLN media equivalents. |
| Тип медиа | Телевидение |
| Длина | |
| Head of Marketing | Marcin Sienkowski |
| PR Specialist | Paulina Rezmer |
| Senior Graphic Designer | Lukasz Fabis |
| Senior Social Media Specialist | Michal Wisniewski |
| Главный креативный директор | Mikołaj Sadowski |
| Главный исполнительный директор (CEO) | Marcin Gaworski |
| Креативный директор | Bartłomiej Walczuk |
| Коммерческий директор | Radosław Smorga |
| Арт-директор | Tomasz Dubiel |
| Менеджер проекта | Pawel Klimaszewski |
| PR-менеджер | Magdalena Łukasiuk |
| Директор | Julia Rogowska |
| Управляющий директор | Marcin Dworucha |
| Координатор производства | Ola Gecka |
| Послепроизводственный этап | Jan Obrębowski |
| Аудио послепроизводственный этап | Błażej Kafarski |
Больше работы
СМОТРЕТЬ ВСЕ'Stwór' #4FATHERS
- БРЕНД:
- Mercedes
- АГЕНТСТВО:
- BBDO Warszawa