| Заголовок | Pension |
| Агентство | Dentsu Creative |
| Кампания | Mood Tea Campaign |
| Рекламодатель | Mood Tea |
| Бренд | Mood Tea |
| Дата первой трансляции/Публикации | 2023 / 8 |
| Бизнес сектор | Кофе, чай, шоколадные напитки, напитки для завтрака |
| История | It’s not every day you get to sell a not-for-profit using poo jokes, cold showers and a mounted panda head. But that’s what we did to sell Mood Tea - a social enterprise committed to fighting suicide and mental health issues amongst youth in Australia. Their brief to us was about as simple as could be: get noticed and sell more tea. But without much funding and in a very cluttered retail environment, we needed to break not-for-profit conventions. No violin music. No sad children. Instead we built our campaign off the insight that most people, no matter how good they are, wouldn’t just buy a product because it does good for the world. It had to be a good quality product too. With that in mind we launched a series of ads with a mean-spirited and detestable spokesperson. His message: he doesn’t drink the tea because it does good; he drinks it because it tastes good. |
| Тип медиа | Радио |
| Главный управляющий | Rachel Troy |
| Менеджер по маркетингу | Kate Holland |
| Стратегический директор | Tim Mottau |
| Креативный директор | Chris Berents |
| Креативный директор | Ant Hatton |
| Директор рабочей группы клиента | Josh Pelz |
| Продюсер | Tom Pearce |
| Средства массовой информации (сторона агентства) | Carat Intraprasit |
| Управляющий директор | Lauren Small |
| Аудио | Rebecca Rumble |
| Главный исполнительный директор (CEO) | Chris Freel |
| Главный креативный директор | Mandie Van Der Merwe |
| Главный креативный директор | Avish Gordhan |
| Стратег | Wil Koslowski |
| PR | Tiffany Simon |
| Делопроизводитель | Emma Heazlett |
| Кастинг | McGregors Casting |
Больше работы
СМОТРЕТЬ ВСЕLeafblower
- БРЕНД:
- Mood Tea
- АГЕНТСТВО:
- Dentsu Creative
Panda
- БРЕНД:
- Mood Tea
- АГЕНТСТВО:
- Dentsu Creative
Lawnmower
- БРЕНД:
- Mood Tea
- АГЕНТСТВО:
- Dentsu Creative
Shower
- БРЕНД:
- Mood Tea
- АГЕНТСТВО:
- Dentsu Creative
Panda
- БРЕНД:
- Mood Tea
- АГЕНТСТВО:
- Dentsu Creative
Splash
- БРЕНД:
- Mood Tea
- АГЕНТСТВО:
- Dentsu Creative
The Hardest World
- БРЕНД:
- N/A