| Заголовок | Because I Say So |
| Brief | Parents have always had a certain way of talking to their children, and telling them how to act and the letting them know what is the right thing to do—all for their own good. Now as the children have grown older, it is their time to turn the tables on their parents and tell them what to do in that very unique "parental" way. i.e “Get your blood pressure checked.” And it’s for for their own good. |
| Агентство | Publicis Health |
| Кампания | Because I Say So |
| Рекламодатель | Servier |
| Бренд | International Society of Hypertension |
| Posted | Январь 2019 |
| Бизнес сектор | Информированность о болезнях, группы поддержки и ассоциации |
| История | A World Health Organization survey in 2010 showed that by 2025 there will be 1.5 billion people living with hypertension. Hypertension remains the biggest contributor of the global burden of disease and mortality, yet up to half of the people with hypertension do not even know they have it. This new campaign aims to bring fresh attention to hypertension through an emotional angle where young adults motivate their parents to get their blood pressure checked in a pithy way. |
| Тип медиа | Веб-фильм |
| Креативная команда | Neill Rogers |
| Копирайтер | Neill Rogers |
| Копирайтер | Sarah Chen |
| Арт-директор | Fiona Grunberg |
| Арт-директор | Celine Hardy |
| Продакшн Студия | Madame Peel |
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СМОТРЕТЬ ВСЕRare disease day
- БРЕНД:
- Eurordis
- АГЕНТСТВО:
- Publicis Health