Milka - "Bunny for blind children"

Ogilvy Berlin

Ogilvy Berlin Berlin, Germany

1552

Это объявление является частью "ACT Responsible Collection"

Бренд: Milka
Страна: Germany

Рекламодатель: Mondelēz International, Inc.

Заголовок	Bunny for blind children
Агентство	Ogilvy Berlin
Кампания	Beeping Bunny
Рекламодатель	Mondelēz International, Inc.
Бренд	Milka
Дата первой трансляции/Публикации	2023 / 3
Бизнес сектор	Продукты питания
История	In collaboration with the French NGO Aveugles de France, the idea aims to make it possible for more children to enjoy the fun of the season Easter is one of the most important times of the year for Milka and for millions of children around the world who try to find the chocolate eggs hidden by the Easter Bunny. However, for many children who are visually impaired, it's a day when they can't join the fun.
философия	Milka, the most tender chocolate brand, set out to do something so that these children could enjoy this moment. Together with the NGO Aveugles de France, they created the Beeping Bunny. A device specially designed so that for the first time these children can enjoy the Easter egg hunt with the rest of their friends. Created together with industry experts, the device has a special sound that makes it possible to locate the sweet reward through the sense of hearing. To launch it, Milka created an event to allow visually impaired children to experience this wonderful experience for the first time. The whole activation was recorded and shared in an emotional video, inviting everyone to make Easter even more tender.
Тип медиа	Телевидение
Длина	133 seconds
Рынок	Spain
Рекламное Агентство	DAVID Madrid
Арт-директор	Giulia Ferrarezi
Арт-директор	Pedro Gabbay
Арт-директор	Igor Gripovski
Копирайтер	Jaime Ludena
Копирайтер	Zelda Ridgway
Копирайтер	Guilherme Pinheiro
Global Chief Creative Officer	Pancho Cassis
Главный креативный директор	Stephan Vogel
Главный креативный директор	Saulo Rocha
Главный креативный директор	André Toledo
Креативный директор группы	David Krueger
Креативный директор	Sébastien Rouvière
Исполнительный креативный директор	Felipe Galiano
Главный операционный директор	Sylvia Panico
International Client Service Director	Melina Boelen
Директор рабочей группы клиента	Toni Gabel
Стратегический директор	Kam Phullar
Senior Producer	Santi Lardín
Руководитель производства	Alejandro Falduti
Продакшн Студия	Stink Films
Продюсер	Robin Pesle
Director	Pierre David
Director	Douglas Guillot Skupien
Редактор	Miguel Mateos