| Заголовок | Back to School |
| Агентство | Simon James Lee |
| Кампания | Back to School |
| Рекламодатель | Matalan |
| Бренд | Matalan |
| Дата первой трансляции/Публикации | 2018 / 7 |
| Бизнес сектор | Одежда |
| философия | Matalan has launched its latest back to school advertising campaign produced by ITN Productions. The creative of the inclusive ad was developed collaboratively by Matalan, Simon James Lee and ITNP, who also produced Matalan’s highly successful Christmas commercial. Director Matt Carter also returns to direct the new ad which will run from July 9th, first online and then on ITV across the UK from July 16th until August 19th. The advert features a brother and sister heading back to school who, despite their best efforts to destroy their pristine school uniforms over the course of the day, find that by the next morning their clothes are once again immaculate. It is voiced by Denise Van Outen who features in Matalan’s ongoing branded content campaign, The Show, also produced by ITNP. |
| Тип медиа | Телевидение |
| Длина | |
| Арт-директор | Fay Fidler |
| Специалист по работе с заказчиками | Chanel Hardcastle |
| Production Company | ITN Productions |
| Director | Matt Carter |
| Оператор-постановщик | Matt Fox |
| Producer | Noelia Lage |
| Producer | Noni Couell |
| Production Manager | Romy Jo Waller |
| Редактор | Joe Wilby |
| Post Production Company | ITN Productions |
| Post Production Company | Lucky Cat |
| Художник огня | Vicki Gordon |
| Gaffer | Paul Allen |
| Sound Designer | Craig Budd |
| Sound Recording | Dan Horne |