Заголовок | Awake Your Curiosity Experiment |
Агентство | Kubis Interactive |
Кампания | Awake Your Curiosity Experiment |
Рекламодатель | Grolsch |
Бренд | Grolsch |
Дата первой трансляции/Публикации | 2017 / 9 |
Бизнес сектор | Пиво, сидр, лагерное пиво |
философия | It’s a world of multitasking and efficiency and we’re delighted to be connected 24/7 and load our time with as many activities as possible. But is it possible that we forgot the one and most important connection of all? Awake is the kind of festival that wants to disconnect people from multitasking and let them reconnect with themselves through cultural activities, such as forest library, cinema under the bridge, of course, live concerts, arts and many others. As the official sponsor of Awake festival, Grolsch wanted to illustrate how important it is to press pause from time to time and, ultimately, reconnect with ourselves. Grolch invited people to Awake festival in an unconventional way: through a neuroscience & art Experiment which read people's brain waves in real time (using neuro headsets) & translates them into visual art. |
Тип медиа | Интерактивный открытый опыт |
Длина | |
Креативный директор | Laura Nedelshi |
Копирайтер | Carina Toma |
Арт-директор | Florin Busuioc |
Group Account Manager | Cristina Schitco |
Стратег цифрового формата | Luana Roth |
Специалист по работе с заказчиками | Diana Patriche |
Директор социальных медиа | Ioana Zvac |
Менеджер сообщества | Irina Petrovici |
Директор | Millo Simulov |
Оператор-постановщик | Ionut Avadanei |
Колорист | Ionut Avadanei |
Редактор | Marian Ciungu |
AV менеджер | Kalina Ivanova |
Neuroheadsets | Auraleye Studio |
Production and Visual FX | Auraleye Studio |
Художник | Vita de Vie |