| Заголовок | OMGut by Activia |
| Brief | In Italy, the gut is still a little unknown organ and often considered a taboo subject. How to create non-boring educational content on a subject considered uninteresting? We decided to use for this purpose not only cool and pop visualizations, which targeted young people but also a social and modern language, from which the same name OMGUT derives, in fact OMG, is the well-known term that stands for OH MY GOD that we have transformed into OH MY GUT. The whole campaign revolved around a landing page which was populated with 9 video pills on the benefits of the Gut, and other information on the brand and products. |
| Агентство |
VML
|
| Кампания |
OMGut by Activia
|
| Рекламодатель |
Danone
|
| Бренд |
Activia
|
| Posted | Декабрь 2020 |
| Бизнес сектор | Йогурт
|
| История | In Italy, the gut is still a little unknown organ and often considered a taboo subject. How to create non-boring educational content on a subject considered uninteresting? We decided to use for this purpose not only cool and pop visualizations, which targeted young people but also a social and modern language, from which the same name OMGUT derives, in fact OMG, is the well-known term that stands for OH MY GOD that we have transformed into OH MY GUT. The whole campaign revolved around a landing page which was populated with 9 video pills on the benefits of the Gut, and other information on the brand and products. |
| Тип медиа |
Веб-фильм
|
| Исполнительный креативный директор |
Francesco Poletti
|
| Креативный директор |
Cecilia Moro
|
| Креативный директор |
Anita Rocca
|
| Креативный директор |
Deputy Head of Strategy
|
| Client Director |
Chiara Binazzi
|
| Senior Digital Strategist |
Giovanna Ferrero
|
| Веб-дизайнер |
Andre Bussetti
|
| Разработчик внешнего интерфейса |
Paolo Tenti
|
| Продюсер Продакшн Студии |
Sara Poltronieri
|
| Продакшн Студия |
Pink Salt
|
| Иллюстратор |
James Van Den Elshout
|