| Заголовок | Eiffel Tower All Yours |
| Brief | In 2016, premium US rental vacation provider HomeAway launched in Europe, where the brand was relatively unknown. How to spread the message that it delivered unique vacation experiences? By partnering with a unique place: the Eiffel Tower in Paris. For the very first time, a pop-up apartment was created on the first floor of the tower. And thanks to a competition run by HomeAway, a handful of lucky families won the chance to stay there for a single magical night. |
| Агентство |
Saatchi & Saatchi France
|
| Кампания |
HomeAway - Eiffel Tower All Yours
|
| Рекламодатель |
HomeAway.com
|
| Бренд |
HomeAway Vacation rentals
|
| Posted | Ноябрь 2016 |
| Бизнес сектор | Транспорт, путешествия и туризм
|
| История | In order to install and nourish the premium positioning of the brand on its crowded category, the brand should deliver to its customers an amazing experience that would reflect its vision of premium holidays. The starting point of the whole campaign was based on a simple truth : unique places make unique vacation memories. What could be the most unique place in Paris ? A place that everyone knows ? A place that everyone dreams of ? A place that no one could even imagine to be all for oneself ? Only the Eiffel Tower could be this unique place ! For the first time in history, we built an apartment at the first floor of the Tower and HomeAway could invite some lucky families from around the world to win the privilege to sleep in it and have the Eiffel Tower all for themselves during one magic night. |
| Тип медиа |
Анализ ситуации
|
| Креативный директор |
Philippe Rachel
|
| Креативный директор |
Carl Harborg
|
| Арт-директор |
Vincent Berard
|
| Арт-директор |
Olivier Porte
|
| Управляющий директор |
Olivier Desprès
|
| Управляющий директор |
Philippe Merillon
|
| Директор по стратегическому планированию |
Barberine Reyners
|
| Директор рабочей группы клиента |
Roxane Roullier
|
| Директор рабочей группы клиента |
Guillaume Nikos
|
| Менеджер по рекламе |
Pauline Lejars
|
| Менеджер по рекламе |
Chloé Oxane
|
| Управляющий производством |
Nicolas Hamou
|
| Управляющий производством |
Toufik Mahfoufi
|
| Специалист по работе с заказчиками |
Jessica Xavier-Cochelin
|