Заголовок | The Shortcut Billboards |
Brief | The Mini Connected system lets drivers save time by helping them avoid traffic and find the quickest way around the city. To bring the idea to the streets in a fun way, billboards became doors, ladders and steps that allowed pedestrians to take alternative routes around the city, shortening their routes by as much as 12 minutes. By crossing a football pitch, scaling a wall or passing through a tunnel, Berliners experienced the time-saving benefits of Mini Connected. |
Агентство | Serviceplan Group |
Кампания | The Shortcut Billboards |
Рекламодатель | BMW |
Бренд | MINI Connected |
Posted | Ноябрь 2018 |
Бизнес сектор | Компактные и маленькие автомобили |
История | Within the framework of the campaign for MINI’s new fully connected car range we needed to come up with an idea that promotes Real-Time Traffic Information (RTTI) – a feature that gives car drivers real-time alerts for any accidents, traffic jams and roadworks ahead. |
Тип медиа | Окружающий |
Продакшн Студия | Neverest GmbH & Co. KG |
Global Chief Creative Officer | Alexander Schill |
Creative Managing Partner, Germany | Matthias Harbeck |
Managing Creative Director | Hans-Peter Sporer |
Управляющий партнер | Christina Antes |
Директор рабочей группы клиента | Konstanze Kliesch |
Специалист по работе с заказчиками | Valentyna Fomina |
Креативный директор | Luitgard Hagl |
Копирайтер | Kornelia Szatko |
Арт-директор | Michael Lux |
Junior Art Director | Pascal Plaumann |
Управляющий директор | Ewald Pusch |
FFF Продюсер | Jochen Hirt |
Freelance Producer | Norbert Henning |
Главный исполнительный директор (CEO) | Ben Foehr |
Директор | Stephan Telaar |
Руководитель производства | Hakan Çırak |
Продакшн Студия | It's us Media Berlin |
Линейный продюсер | Karina Kirschner |
Помощник производства | Omid Mirnour |
Помощник производства | Johanna Katz |