| Заголовок | Angry Birds |
| Агентство | Saatchi & Saatchi |
| Кампания | Life is For Sharing |
| Рекламодатель | T-Mobile |
| Бренд | T-Mobile |
| Posted | Июнь 2011 |
| Бизнес сектор | Услуги телекоммуникации |
| Слоган | Life is for sharing. |
| История | On a square in Barcelona, we created a life size version of the cult smartphone game Angry Birds, giving passersby the chance to use a simple smartphone to play it. This way, people controlled a slingshot that launched real birds to try and hit the green pigs to make them pop. We offered an incredible and unique experience to the people who attended the event. So incredible, that was the most frequent comment on the "Angry birds live", video on YouTube is "I wish I was there." As in the most genuine T-Mobile tradition, people participated and shared the fun, suggesting to the player how to shoot, dancing with the music and cheering whenever a pig popped. And a lot of them took pictures and shot videos that were then shared on the Internet. Because after all, "Life is for Sharing." |
| Тип медиа | Веб-фильм |
| Исполнительный креативный директор | Jason Romeyko |
| Копирайтер | Luca Lorenzini |
| Арт-директор | Luca Pannese |
| Руководитель группы по связям с рекламодателями | James Griffiths |
| Специалист по работе с заказчиками | Charlotte Cook |
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