| Заголовок | Louise: Hairstyle |
| Агентство | Scholz & Friends Berlin GmbH |
| Кампания | Wear It With Pride |
| Рекламодатель | Bundesministerium für Verkehr und digitale Infrastruktur |
| Бренд | BMVI |
| Дата первой трансляции/Публикации | 2017 / 10 |
| Бизнес сектор | Безопасность дорожного движения |
| История | The photo series shows models confidently rocking the dreaded helmet hair - thereby helping to set a life-saving trend. In cooperation with leading fashion magazines like INDIE and Numéro, the #helmethairstyle is featured alongside the newest fashion collections, editorials and leading designers. #helmethairstyle calls for all women to wear it with pride, making it less of a must-do and more of a must-have. |
| Проблема | Only 7% of women between the ages of 17 and 30 wear helmets while riding their bikes. The most common reason for this is sheer vanity or the fear of ruining their hair. To conquer this alarming statistic, we turned this fashion fauxpas into a fashion statement: the #helmethairstyle. |
| Тип медиа | Журнал |
| Исполнительный креативный директор | Michael Winterhagen |
| Креативный директор | Philipp Weber |
| Копирайтинг | Jakob Cantz |
| Фотограф | Alexandra Kinga Fekete |
| Арт-директор | Tobias Morka |
| Арт-директор | Chiara Astuti |
| Арт-директор | Amadeus Fronk |
| Арт-директор | Susanne Peters |
Больше работы
СМОТРЕТЬ ВСЕBunte Weine
- БРЕНД:
- Bunte Weine
- АГЕНТСТВО:
- HFA Studio
#holdyourbreath - Hijacking the European Elections
- БРЕНД:
- Sea-Watch
- АГЕНТСТВО:
- Scholz & Friends Berlin GmbH
Sound Images (Film Case)
- БРЕНД:
- Berlin Philharmonic
- АГЕНТСТВО:
- Scholz & Friends Berlin GmbH
#queerformat
- БРЕНД:
- Der Tagesspiegel
- АГЕНТСТВО:
- Scholz & Friends Berlin GmbH
Anica: Hairstyle
- БРЕНД:
- BMVI
- АГЕНТСТВО:
- Scholz & Friends Berlin GmbH
Lucie: Hairstyle
- БРЕНД:
- BMVI
- АГЕНТСТВО:
- Scholz & Friends Berlin GmbH
Lale: Hairstyle
- БРЕНД:
- BMVI
- АГЕНТСТВО:
- Scholz & Friends Berlin GmbH