| Заголовок | Say No To Spec Buttons |
| Brief | Zulu Alpha Kilo created a double page spread that encouraged other agencies to say no to free spec creative work in pitches.The logos of the most prominent advertising and design agencies in North America were tweaked so that their brand names became a variation of the word “no.” A link directed readers to a website, saynotospec.com, which explained why saying no to spec is better long term for both agencies and clients. |
| Агентство | Zulu Alpha Kilo |
| Кампания | Say No To Spec Buttons |
| Рекламодатель | Zulu Alpha Kilo |
| Бренд | Zulu Alpha Kilo |
| Posted | Ноябрь 2017 |
| Бизнес сектор | Реклама и связь |
| История | To further promote our stance on spec work, Zulu Alpha Kilo created a double page spread that encouraged other agencies to say no to free spec creative work in pitches. We manipulated the logos of all the prominent advertising and design agencies in North America so that their brand name was turned into a variation of the word, “no.” A link directed readers to our website, saynotospec.com, and explained why saying no to spec is better long term for both agencies and clients. |
| Тип медиа | Печать |
| Креативный директор | Zak Mroueh |
| Дизайн | Jamie Mageau |
| Арт-директор | Jamie Mageau |
| Копирайтер | Kaidy Wong |
| Фотограф | Shereen Mroueh |
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