Eircom - "Wifi Calling"

Rothco, part of Accenture Song

Rothco, part of Accenture Song Dublin 7, Ireland

5068

Бренд: Eircom
Страна: Ireland

Рекламодатель: Eircom

Заголовок	Wifi Calling
Агентство	Rothco, part of Accenture Song
Кампания	Wifi calling
Рекламодатель	Eircom
Бренд	Eircom
Дата первой трансляции/Публикации	2017 / 10
Бизнес сектор	Интернет-сайты (за исключением интернет-провайдеров)
Слоган	WiFi Calling gets rid of coverage black spots. So eir removed every black spot in an entire magazine.
История	WiFi Calling gets rid of coverage black spots.So eir removed every black spot in an entire magazine Sitting on the edge of Europe, Ireland has some pretty remote towns and villages. So, cell phone coverage black spots can be a constant problem. That’s why Ireland’s largest communications company, eir, introduced WiFi calling – which eliminates coverage black spots by using WiFi to boost your cell signal. We wanted to launch this in a way that was as innovative as the product is, and create a world first for newspaper advertising. So we took over the entire Daily Mail Magazine and removed every single black spot. Every full stop, every semi colon, every tittle on every ‘I’ and every ‘j’ was replaced with a colourful eir dot. All of them. No one likes black spots. So eir got rid of them.
Тип медиа	Печать
Больше информации	https://rothco.ie/news/why-we-removed-every-single-full-stop-in-the-daily-mail-magazine
Исполнительный креативный директор	Alan Kelly
Креативный директор	Shane O'Brien
Креативный директор	Stephen Rogers
Копирайтер	Lucas Guratti
Арт-директор	André Maia
Finished Artist	Mickey Hughes
Продюсер агентства	Al Byrnes
Управляющий директор	Richard Carr
Директор управления учетными записями	Miriam McGann
Директор рабочей группы клиента	Aibhe Beirne
Руководитель проекта	Tara Finnegan