| Заголовок | The freshest orange juice brand |
| Агентство | Marcel |
| Кампания | The freshest orange juice brand |
| Рекламодатель | Intermarché |
| Бренд | Intermarché |
| Posted | Декабрь 2015 |
| Бизнес сектор | Фруктовые соки и напитки |
| История | Brand of a general commercial French supermarkets chain, part of the large retail group 'Les Mousquetaires' |
| Проблема | The competition around orange juice consumption is fierce and every brand is claiming its juice to be the best. But one thing is sure : no orange juice is better and healthier than the freshly squeezed one. And what could prove the freshness of an Intermarché fresh orange juice better than the exact hour and minute the juice was made ? That’s why Intermarché created the freshest fresh orange juice brand ever created. A brand whose name is in itself a proof of its freshness. The juice brand whose name is the exact minute the juice was made. In April, the campaign was implemented in Issy-les-Moulineaux (Paris) Intermarché express new store for three days long. The brand has its own aisle in the store, specific packaging on the bottles, point of sale advertising, flyers, posters, localized press and outdoor as well as digital films. All the elements of the campaign were launched at the same time. |
| Тип медиа | Телевидение и кино |
| Руководитель рекламодателя | Sylvie Colé |
| Руководитель рекламодателя | Mathieu Delcourt |
| Руководитель рекламодателя | Marie Dos Santos |
| Главный исполнительный директор (CEO) | Pascal Nessim |
| Главный исполнительный директор (CEO) | Charles Georges-Picot |
| Всемирный креативный директор | Anne de Maupeou |
| Главный креативный директор | Dimitri Guerassimov |
| Главный креативный директор | Fabien Teichner |
| Креативный директор | JULIEN BENMOUSSA |
| Копирайтер | Damien Lebreuilly |
| Копирайтер | Jonathan Wawer |
| Арт-директор | Ali Qamari |
| Арт-директор | Pierre Delort |
| Арт-директор | Guillaume Delattre |
| Управляющий делами | Blandine Mercier |
| Специалист по работе с заказчиками | Matthieu Morteau |
| Менеджер проекта | Barbara Cruchet |
| Менеджер проекта | Paul Marty |
| Менеджер проекта | Head of Digital Design |
| Стратегический планировщик | Leoda Esteve |
| Продюсер Продакшн Студии | Patrick Andriot |
| Продюсер Продакшн Студии | Patrice Druet |
| Фотограф | Patrice De Villiers |
| Ретушер | Sophie Lawes |
| Послепроизводственный этап | Marie Absolom |