Ice Breaker - "Shake it off"

Engine UK

Engine UK London, United Kingdom

1806

Бренд: Ice Breaker
Страна: United Kingdom

Рекламодатель: Greene King Brewery

Заголовок	Shake it off
Агентство	Engine UK
Кампания	It's just a name
Рекламодатель	Greene King Brewery
Бренд	Ice Breaker
Дата первой трансляции/Публикации	2022 / 8
Бизнес сектор	Пиво, сидр, лагерное пиво
философия	Engine Creative is launching a humorous VOD and social campaign for Greene King’s Ice Breaker pale ale showing that the brand won’t help people to break the ice in social situations. It’s just a great tasting beer, filled with hoppy goodness. Aiming to build recognition and awareness of the craft beer and give it a memorable identity, the campaign called “It’s Just A Name” consists of three films which shed light on the highs, lows and awkwardness of social situations. In the films, people are inspired by their can of Ice Breaker to be bold and break the ice in a social situation. But every time they try, they realise that, sadly, Ice Breaker is just a name and doesn’t turn them into a social superhero. In one film, a man hugs another in a pub and wonders how long the embrace should last. He looks at his can of Ice Breaker for inspiration, but this doesn’t guide him. They stand hugging uneasily. The voice over concludes: “Ice Breaker – it’s just a name.” In another execution, a woman looks at her can of Ice Breaker, then plucks up the courage to go and talk to a circle of people, but they ignore her. Again, the voice over chimes in: “Ice Breaker, it’s just a name.” In the third film, a man ponders whether to greet another with a handshake or fist bump. He looks at his can of beer for guidance, then unexpectedly runs his hand down the other’s face. The voice over concludes: “Ice Breaker, it’s just a name.”
Тип медиа	Digital
Длина	20 seconds
Редакционная компания	Marshall Street Editors
Звуковой дизайн компании	Wave Studios
Менеджер по рекламе	Will Hemmings
Менеджер по рекламе	Alex Radcliffe
Менеджер по рекламе	Annabel Clark
Менеджер по рекламе	Amina Ali
Креативный директор	Steve Hawthorne
Арт-директор	Doug Redfern
Копирайтер	Joe Roberts
Head of Strategy	Laura Sammarco
Стратег	George Poynter
Управление аккаунтом	Kelly Mahon
Управление аккаунтом	Richard Williams
Управление аккаунтом	Harriet Pinnington
Client Managing Director	Ed Norrington
Продюсер агентства	Henry Davies
Продакшн Студия	Birth Productions
Директор	Devon Ferguson
Исполнительный продюсер	Kate Elson
Продюсер	Dominic Wilcox
Редактор	Spencer Ferszt
Послепроизводственный этап	Nineteen-Twenty
Класс	Kal Van Beers
Звукорежиссер	Tony Rapaccioli
Оператор-постановщик	Richard Mott