Felipe Gaucho
Creative Director at Ogilvy
Rio de Janeiro, Brazil
ЗаголовокAzul e Coca-Cola no Natal
Агентство
Кампания Christmas Together Rules
Рекламодатель Coca-Cola Company
Бренд 46664/Coca-Cola
Дата первой трансляции/Публикации 2019 / 1
Бизнес сектор Безалкогольные напитки, тоники
философия Passengers who flew Azul Airlines in December were invited to write Christmas cards and decorate Christmas trees when arriving at Viracopos International Airport. Then, the cards were attached to presents and sent to charity institutions. After that, we made a Christmas dinner that was served by some flight attendants. Following the concept of Coca-Cola TV spot “Christmas Rules”, we made an web video that highlights the affirmative values behind every rule, such as “Don't let your traditions fade away”, “Each present deserves a card”, “There is always room for one more” and “Anything Is Possible at Christmas”. With the slogan “rules have a special taste when we’re together”, we did an activation that turns into a video with more than 2 million views in one week.
Тип медиа Digital
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