Заголовок | 62 Hands - The Pursuit of Patrón |
Агентство | Publicis Sapient |
Кампания | 62 Hands - The Pursuit of Patrón |
Рекламодатель | The Patrón Spirits Company |
Бренд | Patrón Tequila |
Дата первой трансляции/Публикации | 2017 / 10 |
Бизнес сектор | Алкогольные напитки |
История (оригинальный язык) | Despite dominating the ultra-premium tequila market, mixologists and consumers question Patrón’s as an artisanal tequila which contributes to the lack of consideration for usage in craft cocktails. We created a 60-second film to support the keynote address at an internal event to build excitement for Patrón’s bartender and trade outreach initiatives. Secondly, the film was released across Patrón’s social channels to increase awareness and consideration for usage in craft cocktails. The film that juxtaposes Patróns handcrafted story with the making of a hand-crafted. Our film shows how 60 hands make every bottle of Patrón and how the last 2 hands of your mixologist craft it just for you. The 62 Hands film has received more than 60K views across Vimeo and Facebook. In addition to online distribution, the film was also selected to run on one episode of Bravo’s Top Chef where Patrón was the featured. |
Результат (оригинальный язык) | The 62 Hands film has received more than 60K views across Vimeo and Facebook. In addition to online distribution, the film was also selected to run on one episode of Bravo’s Top Chef where Patrón was the featured product in a quickfire challenge. |
Тип медиа | Веб-фильм |
Длина | |
Интерактивный дизайн | Luther Himes |
Копирайтер | Emily Starolis |
Арт-директор | Mike Sakoonserksadee |
Дизайнер | David Jameson |
Дизайнер | Luke Kiely |
Партнер клиента | Jessie Bloede |
Менеджер проекта | Rachel Barber |
Account Planning Director | Beth Stone |
Central Production Lead | Kirsten Harthill |
Продакшн Студия | Kamp Grizzly |