Patrón Tequila - "62 Hands - The Pursuit of Patrón"

Publicis Sapient

Publicis Sapient Boston, United States

4316

Бренд: Patrón Tequila
Страна: United States

Рекламодатель: The Patrón Spirits Company

Заголовок	62 Hands - The Pursuit of Patrón
Агентство	Publicis Sapient
Кампания	62 Hands - The Pursuit of Patrón
Рекламодатель	The Patrón Spirits Company
Бренд	Patrón Tequila
Дата первой трансляции/Публикации	2017 / 10
Бизнес сектор	Алкогольные напитки
История (оригинальный язык)	Despite dominating the ultra-premium tequila market, mixologists and consumers question Patrón’s as an artisanal tequila which contributes to the lack of consideration for usage in craft cocktails. We created a 60-second film to support the keynote address at an internal event to build excitement for Patrón’s bartender and trade outreach initiatives. Secondly, the film was released across Patrón’s social channels to increase awareness and consideration for usage in craft cocktails. The film that juxtaposes Patróns handcrafted story with the making of a hand-crafted. Our film shows how 60 hands make every bottle of Patrón and how the last 2 hands of your mixologist craft it just for you. The 62 Hands film has received more than 60K views across Vimeo and Facebook. In addition to online distribution, the film was also selected to run on one episode of Bravo’s Top Chef where Patrón was the featured.
Результат (оригинальный язык)	The 62 Hands film has received more than 60K views across Vimeo and Facebook. In addition to online distribution, the film was also selected to run on one episode of Bravo’s Top Chef where Patrón was the featured product in a quickfire challenge.
Тип медиа	Веб-фильм
Длина	82 seconds
Интерактивный дизайн	Luther Himes
Копирайтер	Emily Starolis
Арт-директор	Mike Sakoonserksadee
Дизайнер	David Jameson
Дизайнер	Luke Kiely
Партнер клиента	Jessie Bloede
Менеджер проекта	Rachel Barber
Account Planning Director	Beth Stone
Central Production Lead	Kirsten Harthill
Продакшн Студия	Kamp Grizzly