| Заголовок | Visa 360° of Acceptance |
| Агентство | Publicis Sapient |
| Кампания | Visa 360° of Acceptance |
| Рекламодатель | Visa International |
| Бренд | Visa |
| Дата первой трансляции/Публикации | 2017 / 10 |
| Бизнес сектор | Кредитные карты |
| История (оригинальный язык) | As a 30-year sponsor of the Olympic Games, Visa wanted to extend their vision of universal acceptance by demonstrating that this was the time to celebrate the collective diversity that unites people around the world. They believe in giving everyone, everywhere a way to reach their highest potential by providing access to best-in-class payment products and solutions so they can progress in life – regardless of where they come from, who they love, their physical ability, their faith, or what language they speak. Our objective was to create a universal connection by enabling everyone, everywhere to chase their dreams. During the 2016 Rio Games, unlocking this possibility would be as simple as a dip, tap, click, or swipe with Visa. Through a 360° vertical video gallery, people would discover how Team Visa athletes achieve their highest potential despite highly diverse backgrounds. Using gestures similar to Visa payment products, users activate micro-moments which inspire them to take a stand with Team Visa for universal acceptance. Moments of acceptance and embracing other people can propel us forward, too. Yet today, preconceived notions about people are all too often a part of life. A change in surroundings was needed to change perspective. Visa welcomed people everywhere to celebrate the spirit of the Olympics by joining Team Visa on the journey to Rio – placing them above the cityscape at the center of stories from around the world. From there they were invited to take a stand for equality with this virtual destination that celebrates shared values using the most accessible global platform – mobile devices. By uniting people near and far, we were supporting a world of acceptance. The new experience, available at visa.com/rio2016, transported people to the Rio 2016 Olympic Games by putting them at the center of a beautiful 360° environment. The collection of sharable cultural portraits inspired people in 81 markets and seven languages around the world to take a stand with us. |
| Тип медиа | Мобильная реклама |
| Длина | |
| Креативный директор | Kate Foley |
| Ассоциированный креативный директор | Anne Geri Butcher |
| Арт-директор | Chris Kitahara |
| Художественный руководитель цифрового формата | Chad Drobish |
| Дизайнер | Nick Sickelton |
| Копирайтер | Newton Stern |
| Design Intern | Alexis Kelly |
| Менеджер проекта | Anna Mullholland |
| West Coast Production Lead | Julie Gash |
| Group Creative Director of Technology | Eric Campdoras |
| Senior Presentation Layer Architect | Stephan Lough |
| Principal Software Engineer | Kris Meister |
| Senior Presentation Layer Engineer | Eric Mathiasen |
| Менеджер проекта | Evelyn Chan |
| Менеджер программы | Nick DeDominic |
| VP Client Partner | Kristin Marlow |