Executive Post Producer
at
JAMM VFX
| Заголовок | A Cheers To Canada |
| Агентство | 72andSunny |
| Кампания | We're Open |
| Рекламодатель | Diageo |
| Бренд | Smirnoff |
| Дата первой трансляции/Публикации | 2017 / 10 |
| Бизнес сектор | Крепкие напитки, крепленые вина |
| Слоган | Stay Open, We're Open |
| История | Smirnoff is launching a new marketing campaign that is designed to spotlight Canada as a global leader of inclusivity. The vodka brand believes good times are better when everyone is invited, and through this new campaign, which is created by 72andSunny, the brand is hoping to lend its voice to a broader message of global inclusivity. Through a collection of inspiring real-life stories, Stay Open brings a uniquely Canadian perspective to Smirnoff’s global platform and brand campaign, We’re Open. The campaign was created to highlight the open-mindedness, open-heartedness and fun-loving spirit at the heart of Canada’s culture. Whether it’s someone who was born and raised here, or a recent immigrant who chose to make Canada their new home, Smirnoff believes in the power of bringing people together through shared experiences and celebrations, 365 days a year. “Globally, Smirnoff stands for inclusive good times, but nowhere in the world do we see that come to life like in Canada,” said Mark Phillips, Brand Leader, Smirnoff Canada. “These core values are ingrained in the lives of Canadians, and Smirnoff believes they always deserve to be celebrated, even though Canadians have been historically humble in their assertion of them. Smirnoff is on a mission to promote inclusivity through the power of good times.” The campaign's central film celebrates the true spirit of what it means to be Canadian and the idea that no matter who you are, where you’re from, or who you love, you’re welcome here. With “Stay Open,” Smirnoff is hoping to cement the brand’s belief that “good times” get better when people come together to celebrate inclusively, and that Canadians are leading by example in this regard. By sharing a mix of authentic experiences from real Canadians, Smirnoff is revealing a rich and compelling snapshot of what makes up the mosaic that is Canada. The stories highlighted in the campaign are meant to inspire others around the world to embrace individuals the way our country has always been known to do. Through a collection of inspiring real-life stories, Stay Open brings a uniquely Canadian perspective to Smirnoff’s global platform and brand campaign, We’re Open. The campaign was created to highlight the open-mindedness, open-heartedness and fun-loving spirit at the heart of Canada’s culture. Whether it’s someone who was born and raised here, or a recent immigrant who chose to make Canada their new home, Smirnoff believes in the power of bringing people together through shared experiences and celebrations, 365 days a year. “Globally, Smirnoff stands for inclusive good times, but nowhere in the world do we see that come to life like in Canada,” said Mark Phillips, Brand Leader, Smirnoff Canada. “These core values are ingrained in the lives of Canadians, and Smirnoff believes they always deserve to be celebrated, even though Canadians have been historically humble in their assertion of them. Smirnoff is on a mission to promote inclusivity through the power of good times.” The campaign's central film celebrates the true spirit of what it means to be Canadian and the idea that no matter who you are, where you’re from, or who you love, you’re welcome here. With “Stay Open,” Smirnoff is hoping to cement the brand’s belief that “good times” get better when people come together to celebrate inclusively, and that Canadians are leading by example in this regard. By sharing a mix of authentic experiences from real Canadians, Smirnoff is revealing a rich and compelling snapshot of what makes up the mosaic that is Canada. The stories highlighted in the campaign are meant to inspire others around the world to embrace individuals the way our country has always been known to do. |
| Тип медиа | Телевидение |
| Длина | |
| Копирайтер | Peter Hughes |
| Стратег | Neha Bhatia |
| Продюсер | Zamile Vilakazi |
| Дизайнер | Geno Burmester |
| Продюсер | Yaya Zhang |
| Руководитель производства | Lora Schulson |
| Executive Strategy Director | Tim Jones |
| Исполнительный креативный директор | Bryan Rowles |
| Креативный директор | David Goss |
| Креативный директор | Mikio Bradley |
| Директор группы бренда | Karla Stewart |
| Директор бренда | Emily Hoyle |
| Звукооператор | Mike Vitacco |
| Звукорежиссер | Andi Lewis |
| Руководство музыкальных рядов | Human Music |
| Исполнительный продюсер | Sasha Awn |
| Продакшн Студия | Heard City |
| Offline Post Producer | Evyn Bruce |
| Executive Post Producer | Sasha Hirschfeld |
| Редактор | Max Koepke |
| Редакционная компания | Exile Editorial |
| Заместитель редактора | Mitch Goldberg |
| Продюсер видеоэффектов | Stephanie Katritos |
| Продюсер по цвету | Alexandra Lubrano |
| Класс | CO3 (New York) |
| Художник огня | Adam Greenberg |
| Художник огня | Joey Deady |
| VFX Executive Producer | Sasha Hirschfeld |
| Color EP | Ashley McKim |
| Колорист | Tom Poole |
| Ассистент по цвету | Jenny Montgomery |
| Продакшн Студия | Stink Films |
| Продюсер | Erin Wile |
| Продюсер | Heinrich Beisheim |
| Управляющий директор | Jeff Baron |
| Исполнительный продюсер | Fran McGivern |
| Оператор-постановщик | Jeff Melanson |
| Директор | Eliot Rausch |
Больше работы
СМОТРЕТЬ ВСЕ'Twas the 4th Night
- БРЕНД:
- KFC
- АГЕНТСТВО:
- MullenLowe U.S.