| Заголовок | World's Smartest Radio Spot |
| Агентство |
Publicis Emil
|
| Кампания |
World's Smartest Radio Spot
|
| Рекламодатель |
Mercedes-Benz
|
| Бренд |
smart
|
| Posted | Декабрь 2020 |
| Бизнес сектор | Компактные и маленькие автомобили
|
| История | When it comes to radio ads, automobile sales campaigns dominate the block most of the time. Therefore, it’s not easy to get attention from the mass audience.So we decided to use the radio block in a smart and a tiny way. We made a tiny and smart radio ad that fits everywhere. Just like smart… And we parked this 0.84-second long ad between other car ads.With The World’s Smartest Radio Spot, we uniquely visualized our product promise tininess. |
| Проблема | People usually can’t differ a radio spot from others or they can’t remember what those ads say at all. To make a difference and get everyone’s attention, we wanted to make a radio ad that reflects the main feature of our brand: Tinyness.Smart presents: World's Smartest Radio Spot |
| Тип медиа |
Радио
|
| Менеджер по рекламе |
Emre Kurt
|
| Менеджер по рекламе |
Deniz Aysel
|
| Менеджер по рекламе |
Mine Gulen Alioglu
|
| Менеджер по рекламе |
Ercan Akkaya
|
| Копирайтер |
Emre Gulver
|
| Руководитель группы по связям с рекламодателями |
Muge Yildirim
|
| Делопроизводитель |
Berna Tasci
|
| Содержание |
Serra Tomurcuk
|
| Менеджер сообщества |
Serra Tomurcuk
|
| Менеджер проекта |
Mert Yenici
|
| Руководитель производства |
Sevinç Öktem
|
| Продюсер агентства |
Hikmet Helvaci
|