| Заголовок | Can Not Wait |
| Агентство | Havas China |
| Кампания | Can Not Wait |
| Рекламодатель | CHINA ORGAN TRANSPLANTATION DEVELOPMENT FOUNDATION |
| Бренд | CHINA ORGAN TRANSPLANTATION DEVELOPMENT FOUNDATION |
| Дата первой трансляции/Публикации | 2016 / 12 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
| философия | People like to watch movies at cinema, especially young people. At Cathay Cinema Shanghai, we delayed the movie without the audience’s notice. 15 minutes passed, people became anxious because of waiting for film. At this time we played our video. It showed the real patients who were waiting for organ donation anxiously like this every day. No one can wait any more. When audiences experienced the feeling of waiting, they could easily sign up to become organ donors. This video was played in this way in different cinemas. |
| Результат | After the movie, they could directly sign up to be organ donors. |
| Тип медиа | Телевидение |
| Длина | |
| Главный креативный директор | Ben Sun |
| Исполнительный креативный директор | Shangyong Yang |
| Креативный директор | Jack Xuan |
| Копирайтер | Kiddy Wang |
| Копирайтер | Emily Liu |
| Арт-директор | Lyon Liao |
| Арт-директор | Hanmin Ming |
| Арт-директор | Will Yang |
| Арт-директор | Roc Wong |
| Director | Jinyu Li |
| Producer Director | Koko Huang |
| Producer Director | Coco Dai |
| Оператор-постановщик | Pingyi Fang |
| Кинооператор | Suqiang Zhang |
| Кинооператор | Bolin Li |
| Producer | Zhenghua Wong |
| Producer | Xuefeng Sun |
| Producer | CC Wang |
| Producer | Bobby Yang |
| Assistant Director | Marshal Chen |
| Редактор | Fang Wang |
| Помощник директора | Stephen Mark |
| Lighting | Chang Ching Chung |
| Lighting | Huaisuo Zhao |
Больше работы
СМОТРЕТЬ ВСЕBack-Van Gogh
- БРЕНД:
- Getty Images 360
- АГЕНТСТВО:
- Havas China
Einstein
- БРЕНД:
- Getty Images 360
- АГЕНТСТВО:
- Havas China