| Заголовок | Thank You Thailand |
| Агентство | Rabbit's Tale Co.,Ltd |
| Кампания | Thank You Thailand |
| Рекламодатель | Syn Mun Kong Insurance Plc. |
| Бренд | Smk Health Insurance By Fit |
| Дата первой трансляции/Публикации | 2016 / 12 |
| Бизнес сектор | Страхование |
| философия | SMK Insurance, a provider of insurance service in Thailand, wants to launch “SMK Fit” an innovative health insurance that rewards consumers with up to 15% discount depending on the level of their health conditions. The campaign aims to gain attention from any Thai consumers. However, most Thais’ perception towards "Fit" only relate to health aware people who pursue weight training, eat clean and have nice body. Objective : Reach wider target audience by generating awareness for “SMK Fit” health insurance that rewards healthy consumers with up to 15% discount depending on the level of their health conditions. Creative Idea We take the inconvenience of public transportation that Thais face every day and turn it into an ironic humour to let them realize that by just living their daily life, they are already fit enough to get the discount from “SMK Fit” health insurance. |
| Тип медиа | Веб-фильм |
| Длина | |
| Копирайтер | Papop Chaowanapreecha |
| Исполнительный креативный директор | Noranit Yasopa |
| Арт-директор | Noranit Yasopa |
| Associate Creative Director | Arm Buddhaphol |
| Копирайтер | Arm Buddhaphol |
| Арт-директор | Nutthaporn Teppitak |
| Копирайтер | Varut Pipattanabancha |
| Agency Producer | Potrawee Wichien |
| Executive Account Director | Kathleen Jarupokkul |
| Account Director | Akaraporn Fongchitcharoen |
| Специалист по работе с заказчиками | Wanwisa Pensunti |
| Account Executive | Oracha Chinsawatpun |
| Executive Strategic Creative Director | Saroj Laohasiri |
| Strategic Director | Kittipat Mahapunt |
| Strategist | Jutikul Judee |
| Strategist | Bodin Boonsiriphant |
| Редактор контента | Apanchanok Akewanon |
| Media Planner | Oravee Tunguspornchai |
| Touchpoint Projectmanager | Pitchaya Niamsiri |
| Редактор контента | Niyada Suwannatri |
| Редактор контента | Pannarot Kanpot |
| Исполнительный руководитель по социальным сетям | Naratip Saephua |
| Исполнительный руководитель по социальным сетям | Wiranphat Kittijindamanee |
| Director | Teerapol Suneta |
| Assistant Director | Napat Vorasuk |
| Director Of Photography | Pakorn Saneewong Na Ayudhya |
| Арт-директор | Pisut Pariwattanakit |
| Casting Director | Narissara Makmanee |
| Producer | Wanlop Rungkumjad |
| Location Manager | Jirawat Santaratchai |
| Редактор | Sarawut Kaweethammawong |
| Колорист | Mini P Digital |
| VTR | Mini P Digital |
| Sound Mix and Design | Cinedigital Sound Studio |