Yamaha - "I'm a HERO Program"

AID-DCC Inc. Osaka, Japan

Премии

4543

Это объявление является частью "ACT Responsible Collection"

Бренд: Yamaha
Страна: Japan

Рекламодатель: Yamaha Music Europe GmbH

Заголовок	I'm a HERO Program
Агентство	AID-DCC Inc.
Кампания	I'm a HERO Program
Рекламодатель	Yamaha Music Europe GmbH
Бренд	Yamaha
Дата первой трансляции/Публикации	2019
Бизнес сектор	Музыкальные инструменты
философия	In Medellín, Colombia, issues of poverty and inequality threatened to bar opportunities to children living in the city's slums. To help these children realize the strength to rise above their circumstances, musical instrument manufacturer Yamaha invented a new instrument that was resilient enough to survive in a run-down environment, and taught the children how to play the instrument over the course of 6 months. Yamaha then arranged for the children to perform the national anthem at a major football match. During the program, the children began to act and think more confidently.
Тип медиа	Брендированный контент
Длина	153 seconds
Project Owner	Yosuke Fujii
Strategy Marketing Manager	Rintaro Kane
Project Manager	Minako Shintake
Project Manager	Masaki Watanabe
Brand Manager	Eriko Akao
Product Manager	Yusaku Shibuya
Креативный директор	Yusuke Yamanaka
Planner	Yoshiaki Kajiyashiki
General Producer	Shuhei Hosokawa
Production manager	Ryosuke Kondo
Film Director	Kazuma Kitada
Арт-директор	Koji Terao
Копирайтер	Tetsuji Hasegawa
Cinematographer	Tetsuro Hirano
Photographer	Keisuke Ono
Designer	Aya Ishikawa
Веб-разработчик	Kazuki Sako
Stylist	Yamada Naoki
Offline Editor	Yusuke Wakita
Online Editor	Sei Murata
Colorist	Ben Conkey
Music Composer	Nubo
Music Composer	Ryo Harada
Sound Mixer	Erito Ayaki
Исполнительный продюсер	Diego Conejero
Production Company	Taiyo Kikaku Co., Ltd., Tokyo