Продюсер
at
SHA Inc.
| Заголовок | Youstagram |
| Агентство | Enjin Inc. |
| Кампания | Youstagram |
| Рекламодатель | Kaminari tune |
| Бренд | Kaminari tune |
| Дата первой трансляции/Публикации | 2017 / 7 |
| Бизнес сектор | Записи, CD, DVD и видео |
| История | By fusing features of YouTube and Instagram, we offered a completely new music experience called YOUSTAGRAM. Pressing any of five filter buttons we added to the left side of the YouTube interface instantly changed the color of the video. And buttons on the right side let users access making-of movies, videos from different angles, and a karaoke mode with subtitles in English and Japanese. Although YOUSTAGRAM is an unofficial YouTube feature, users can experience it on the official YouTube interface when using the Chrome browser. |
| философия | YOUSTAGRAM lets users choose any of 10 settings. These include five color settings (NORMAL, VIBRANT, SOFT, GRAY, SEPIA), iPhone (making-of), ARC (semi-circling around a subject), ZOOM (zooming on vocalist), JAPANESE and ENGLISH. The language settings are for lyrics and guitar chords. By experimenting, music fans can find their favorite color tones and angles. |
| Результат | Despite spending nothing on advertising, and only 1 million yen on total production costs, the YOUSTAGRAM video was posted by more than 100 media outlets including Japan's largest online news site, Line News, and reached 1.6 million SNS accounts. Within 6 month of its release, the movie became a hot topic with over 100,000 cumulative views. |
| Тип медиа | Digital |
| Длина | |
| Креативный директор | Shiro Nomura |
| Продюсер | Jun Arikawa |
| Директор | Kei Ikeda |
| Художник | Haru.Robinson |
| Звукорежиссер | Yuichi Ohno |
| A&R / Manager | Yudai Komatsu |
| Кинооператор | Masayoshi Matsuzaki |
| Директор по освещению / Освещение | Naoyuki Katagi |
| Костюмы / Стилист | Momose Go |
| Hair and Makeup | Yousuke Toyoda |
| Choreography | CRE8BOY |
| Dancer | Takuro Kakefuda |
| Dancer | Kyo-hey |
| Dancer | TAKA |
| Dancer | MISKI |
| Кастинг | Maki Tsubono |
| Арт-директор | Kazushige Takebayashi |
| Дизайнер | Natsuki Isa |
| Communications Planner | Mai Abe |
| Продакшн Студия | Kaminaritune Inc. |
| Продакшн Студия | SHA Inc. |