| Заголовок | We Go All the Way |
| Brief | As the debate raged in the U.S. over transgender people serving in the military, following President Trump's proposed ban, The Swedish Armed Forces delivered a clear message about LGBT rights during the Pride Festival in Stockholm. Part of the army's job is to protect everyone's right to enjoy love and self-expression. The message was unambiguous: we are prepared to go all the way. |
| Агентство | Volt |
| Кампания | We Go All the Way |
| Рекламодатель | Försvarsmakten (The Swedish Armed Forces) |
| Бренд | Swedish Armed Forces |
| Posted | Ноябрь 2017 |
| Бизнес сектор | Государственной службы занятости, набор в войска и полицию |
| История | As the debate raged in the U.S. over transgender people serving in the military following President Trumps proposed ban, The Swedish Armed Forces delivered a clear message about LGBT rights. For this year’s Pride Festival in Stockholm, The Swedish Armed Forces wanted to show their support. Their work towards equality comes with the constant duty to protect our rights for boundless love and self-expression, and they wanted to celebrate both the men and women within the Forces that carry out this duty every day and everyone walking in the parade. The message was loud and clear - we are prepared to go all the way. |
| Тип медиа | Печать |
| Копирайтер | Petter Nylind |
| Копирайтер | Daniel Jakobsson |
| Арт-директор | Jörgen Berglund |
| Арт-директор | Johanna Johanssons |
| Фотограф | Henrik Bonnevier |
| Директор рабочей группы клиента | Malin Almqvist |
| Управляющий производством | Camilla Ryttare |
| Планировщик счета | Cornelia Wangel |
| Стратег | Henrik Stampe |
| PR-стратег | Martina Larsson |
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СМОТРЕТЬ ВСЕWe Go All the Way
- БРЕНД:
- Swedish Armed Forces
- АГЕНТСТВО:
- Volt