EnBW - "Voll auf E"

Jung von Matt / Neckar

Jung von Matt / Neckar Stuttgart, Germany

5795

Бренд: EnBW
Страна: Germany

Рекламодатель: Energie Baden-Württemberg EnBW

Заголовок	Voll auf E
Агентство	Jung von Matt / Neckar
Кампания	Voll auf E
Рекламодатель	Energie Baden-Württemberg EnBW
Бренд	EnBW
Дата первой трансляции/Публикации	2018 / 11
Бизнес сектор	Энергетические и водохозяйственные предприятия, коммунальные предприятия
философия	After their huge success in late 2017, the stoner birds are back on the wire. And this time they not only get high on the green electricity provided by German energy supplier EnBW, but they also get a first-hand experience of how this energy is used to juice up modern E- Mobility services. The ‘Voll auf E’ campaign, from agency Jung von Matt/Neckar and director Hans-Christoph Schultheiss, brings another comedic script to life, in which our three birds and their furry friend, question whether they are hallucinating when they are introduced to a state of the art, dancing E-bird, who is ‘Rocking on E’. The team’s interpretation of the script focused on further spicing up the narrative from last year’s campaign, with a more surprising plot, stronger character-building and, a recognizable soundtrack. The animation was once again handled by Sehsucht Hamburg and led by Daniel Jahnel. Sehsucht reworked the rigging, texturing and shading for the returning characters, including detailed work on the feather simulation pipeline to add believability. The team also concepted and built the new E-bird character, taking reference from automotive design, in a nod to EnBW’s plans to continue their expansion to bring E-mobility to their customers. Another new design feature, is the fully CG environment, moving on from last year’s digital matte painting. The film releases today and can be found online on EnBW social media and select cinemas across Germany. Originally aired with German audio, a version with English subtitles can also be found online.
Тип медиа	Телевидение
Длина	96 seconds
Creative Director / Copy	Tassilo Gutscher
Creative Director / Art	Peter Sigg
Копирайтер	Dennis Cicioglu
Producer	Joshua Enzig
Account Director	Meike Hagner
Production	Sehsucht, Hamburg
Director	Hans-Christoph Schultheiss
Исполнительный продюсер	Jan Tiller
Producer	Tanya Curnow
Producer	Stephanie Hülsmann
Design	Caroline Goehner
Design	Julius Brockelmann
3D Lead	Daniel Jahnel
3D художник	Juan Brockhaus
3D художник	Jakob Schulze-Rohr
3D художник	Norbert Kiehne
3D художник	Markus GeertsMartin Chatterjee
3D художник	Thure Koch
3D художник	Jannes Kreyenberg
3D художник	Heinrich Löwe
3D художник	Frank Spalteholz
3D художник	Sebastian Welti
Motion Design	Mitra Navab-Pour