Access Israel - "Bibi"

Leo Burnett Israel

Leo Burnett Israel Bnei Brak, Israel

6814

Бренд: Access Israel
Страна: Israel

Рекламодатель: Access Israel

Заголовок	Bibi
Агентство	Leo Burnett Israel
Кампания	Accessible Elections
Рекламодатель	Access Israel
Бренд	Access Israel
Дата первой трансляции/Публикации	2019 / 2
Бизнес сектор	Информированность о расовых / этнических / связанных с меньшинствами вопросов / проблем инвалидности
философия	The Israeli elections are in full swing and will take place in less than 40 days from now (April 9th 2019). This means that every day another politician goes on air – broadcasting live the one more dramatic announcement after the other. Unfortunately, thousands of hard-of-hearing people in Israel cannot follow the live events. Hence, while Elections are a democratic process which by their very nature should be accessible to all, sadly, in times of elections when politician are trying to appeal to the very largest demographics, nothing could be further from their minds than making the elections accessible to the relatively small group of hearing impaired. Access Israel - as an organization campaigning for greater inclusion of disabled people into everyday life - decided to remind politicians running for office that making their speeches accessible to all should anything but optional. That’s why, in order to raise politicians’ awareness to the issue, we decided to use press conference snippets from speeches delivered by five of Israel’s main party leaders and political contenders and re-edit them with the hands of interpreters in place of the hands of the speakers.
Тип медиа	Digital
Длина	24 seconds
Главный исполнительный директор (CEO)	Adam Polachek
Главный креативный директор	Ami Alush
VP of Client Services	Idit Zuckerman
VP Strategy	Shai Nissenboim
Креативный директор	Elad Gaizler
Арт-директор	Igor Brodsky
Копирайтер	Guy Raviv
Руководитель группы по связям с рекламодателями	Sapir Aharoni
Делопроизводитель	Gal Taitel Ran
Менеджер студии	Sagi Valenstain
Стратегический планировщик	Liz Stull
Продюсер агентства	Menny Zarhia
Marcom Director	Eva Hasson
PR Communication Manager	Maya Varochik
Продакшн Студия	Omri Paz Productions