Project Alert Violence Against Women - "DOLL"

UP IN THE SKY LIMITED

UP IN THE SKY LIMITED Ikeja, Nigeria

14948

Это объявление является частью "ACT Responsible Collection"

Бренд: Project Alert Violence Against Women
Страна: Nigeria

Рекламодатель: Project Alert Violence Against Women

Заголовок	DOLL
Brief	Women with children who experience domestic violence tend to stay in abusive relationships believing this is in the best interest of the child. This campaign shows the fallacy in this thinking by highlighting the devastating and long lasting effect domestic violence has on children. The press designs, like the rest of the campaign, is presented from the child's perspective. We see children using their toys to express their reality; one of a home rife with abuse.
Агентство	UP IN THE SKY LIMITED
Кампания	#BreakTheCycle Campaign
Рекламодатель	Project Alert Violence Against Women
Бренд	Project Alert Violence Against Women
Дата первой трансляции/Публикации	2018 / 6
Бизнес сектор	Информированность о расовых / этнических / связанных с меньшинствами вопросов / проблем инвалидности
Слоган	Break The Cycle
История	CHILDREN IN ABUSIVE HOMES ARE EXPOSED TO A CYCLE OF VIOLENCE THAT CAN CHANGE THE WAY THE SEE THEMSELVES AND THE WORLD AROUND THEM.
философия	A rag doll is colored with red bruises and sits broken and damaged. The copy brought the image to fore as the calm acceptance of a child to domestic violence. Something that should not be
Проблема	The impact of domestic violence on children is not well recorded in Nigeria. the campaign sought to make this a topical issue for discuss
Результат	The ad has been well received and shared across social media and whatsapp chat groups for awareness and sensitization – press results
Тип медиа	Печать
Больше информации	http://www.projectalertnig.org/
Креативный директор	Omaga Idirigbe
Копирайтер	Oje Ojeaga
Копирайтер	JESSICA IWAYEMI
Продюсер агентства	Bolanle Akintomide
Бренд-менеджер	Olawale Mada
Директор	Tolulope Ajayi
Директор стратегии бренда	Idiareno Atimomo